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Successful sponsorship in a time of recession
. Add to this media fragmentation and the fact that communication is now 30 times faster than it was 10 ...
By Ardi Kolah / Brand Republic 04-Nov-08
Can cinema successfully lead the advertising schedule?
to the cinema ad. Are we at the dawn of a new era? We want to show planners that instead of traditional media ... most traditional media. Arguably therefore, cinema forms a good starting point for planners in order to tick all the media boxes. Very few media can offer as many touch points to the consumer as cinema -- we ...
By Tim Butler / Brand Republic 23-Jul-08
Green is the new black - sustainability leads the way
media and blogging has given a voice to the individual, and enabled the thoughts and opinions ... owners and marketers are experiencing increased media scrutiny, with some even being accused of using ...
By Amanda Phillips / Brand Republic 17-Jul-08
Synaptic marketing: digital brains driving positive interactions
offline data (such as their purchasing history) can generate web content, an email or a mobile message ...
By Ben Langdon / Brand Republic 03-Jul-08
Death of the account handler?
, client partner at Rapier, counters, "account management is more important than ever as the media ...
By Mark Runacus / Brand Republic 11-Jun-08
Superbrands case studies: BP
and importantly how they consume media. A complete media programme is then developed to engage the right consumer ... /digital media. Brand values In everything it does, BP aims to be performance driven, innovative ... and providing heat, light and mobility for millions of customers. These values combine to make up BP ...
Brand Republic 31-Mar-08
Getting to grips with the premium concept
phone in gold or platinum you don t just buy a mobile phone, you buy into the Vertu world ...
By Satkar Gidda / Brand Republic 27-Mar-08
Superbrands case studies - Boots
. Promotion Boots uses a wide range of media on an ongoing basis, including TV, press, and direct mailings ...
Brand Republic 10-Mar-08
Is the promotion of film and games online crossing the line?
of attitudes and the desire to protect children, there is a huge onus on advertisers and media owners ... only regulates a limited range of new media ads, such as banners, and not the website destinations ... , from media agency The 7 Stars, agrees the ASA is necessary to prevent ads from pushing the boundaries ...
By Alice Burnfield / Brand Republic 03-Mar-08
Superbrands case studies: Black & Decker
conditions and the media. The total DIY market has nearly doubled since 1998 from 4.9 billion to 8 ...
Brand Republic 29-Feb-08
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