LONDON - The government is placing cancer treatment through the NHS at the heart of an online campaign to outline its latest health initiative.
By Sara Kimberley /
Brand Republic
09-Feb-10
Back in 1989, for example, you might have popped into Rumbelows to buy a video recorder on which to play Crocodile Dundee II, strolled along to Fosters Menswear for a pair of stone washed jeans ...
. This meant picking a trusted high-street retailer to offer advice. Now, however, the market is commo d itised ...
By Gareth Jones /
marketingmagazine.co.uk
09-Feb-10
LONDON - AOL has made a number of internal promotions in its senior UK sales team as it looks to build closer relationships with agencies and clients.
By Sara Kimberley /
mediaweek.co.uk
08-Feb-10
LONDON - Federica Aperio, UK managing director of .Fox Networks, the UK online sales and ad network of Fox International Channels (FIC), has left the company after two years.
By Sara Kimberley /
mediaweek.co.uk
08-Feb-10
LONDON - Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird's, as it launches its first social media campaign.
By Sara Kimberley /
marketingmagazine.co.uk
05-Feb-10
LONDON - Nearly 60% of marketers will invest more in mobile marketing following the launch of GSMA's mobile measurement system, according to a new report.
By Sara Kimberley /
marketingmagazine.co.uk
04-Feb-10
LONDON - Littlewoods has called a review of its estimated £7 million search marketing account.
By Sara Kimberley /
Campaign
04-Feb-10
LONDON - A song produced for a Talk Talk competition protesting against plans to block internet users who download films and music without payment, has gained traction after Stephen Fry endorsed the s...
By Sara Kimberley /
Brand Republic
03-Feb-10
Rutherford was at the Japanese car marque for two years, but has left to specialise in social media, helping brands utilise blogs, forums and social networking sites. He has been replaced by Sara Lawler, who was previously Toyota's head of dealer marketing. Rutherford will head the agency ...
By Sara Kimberley /
marketingmagazine.co.uk
03-Feb-10
LONDON - News International has launched a review of its search, affiliate, social media and pay-per-click business for some of its newspaper brands online, including bingo for The Sun and News of the...
By Sara Kimberley /
mediaweek.co.uk
03-Feb-10