Title: Keeping your dragon happy: how Slendertone delivered its venture
capitalist investors sustainable business growth
Client: Bio Medical Research
Entrant: Publicis
Authors: Stacy Takaki Goss, Publicis; Trish Lally, Slendertone
Media used: TV, magazines, internet, interactive, sales promotion, PR ...
Campaign
13-Nov-09
Its main competitors in the women's lifestyle top ten, NatMags titles Cosmopolitan and Good ...
, with its weekly title More! up 17.3% to 190,708, while its fortnightly magazine Yours was down 10.8% to 301 ...
to 228,694. IPC will be hoping the revamp of its Marie Claire magazine, under new editor Trish Halpin ...
By Rich Sutcliffe /
mediaweek.co.uk
13-Aug-09
Under new editor Trish Halpin, it is the first revamp the magazine has had in five years and was backed ...
By Sara Kimberley /
mediaweek.co.uk
12-Aug-09
I actually enjoyed it. Key changes to the title include a new shopping section, called Straight ...
correctly) to inspiring stories Editor Trish Halpin with her InStyle pedigree obviously knows how to sell ...
By Lindsey Wolfryd /
mediaweek.co.uk
11-Aug-09
New editor Trish Halpin, a longtime fan of the title, believes her revamp will reconnect ... prone, hasn't affected Trish Halpin yet. The
prospect of last week's Marie Claire relaunch was enough to make the IPC
title's previous editor Marie O'Riordan quit (after overseeing four
relaunches, O ...
stellar
magazine career under her designer belt (she was previously the editor
of the sister IPC title ...
Campaign
07-Aug-09
The September issue of the IPC-owned magazine, out this week, has undergone a complete redesign under its new editor-in-chief, Trish Halpin, which will be backed by a 1 million marketing campaign ...
outstanding." Marketing activity for the title will centre around cinema preview evenings, sampling, point ...
By Anne Cassidy /
campaignlive.co.uk
28-Jul-09
-in-chief Trish Halpin. The new design will include a shopping section and heart soul', which offers ...
By Sarah Johnson /
marketingmagazine.co.uk
28-Jul-09
under new editor Trish Halpin, backed by a £1m media campaign. ... The September issue of the monthly title, which will hit shelves on Thursday 30 July, will include a redesign, new features and a bid to revive its editorial coverage of sex and relationships ...
of relationships "slip" and was looking to make it a sexier title. Key changes to the title include a new ...
By John Reynolds /
mediaweek.co.uk
28-Jul-09
and the National Client Email Marketing Survey. Gibson's role at RSA has been taken over by Trish Dominy, who ...
By Noelle McElhatton /
Marketing Direct
06-Apr-09
. On Monday, I met John Dale (Take a Break), Trish Halpin (Marie Claire),
Louise Court (Cosmopolitan) and Lisa Smosarski (More). John gave me an
insight into his readers' minds; Trish talked about her plans for Marie ...
with titles whose editors I have met,
and with whom I have discussed and developed mutually beneficial ...
By Claudine Collins /
Campaign
27-Mar-09