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118 118 launches classified ad sales
called 118 118//Media. ... 118//Media, said: Our new classified business is merely a reflection of the changing way in which ... popular provider of directory assistance services...118 118//Media s difference is its ability to connect ... expanding into mainland Europe next year. The classified ads accompany 118 118 s free text response service ...
By Daniel Farey-Jones / Brand Republic 13-Jul-07
118 118 moves to Sky to continue Lost sponsorship
118 118 as the sponsor for the show in a £450,000 deal. ... The directory enquiries brand was associated with the first two series of 'Lost' as part of its umbrella sponsorship of Channel 4 drama. OMD brokered the deal for the new series of the castaway drama, with the first of 22 episodes due to air next Sunday. 118 118 continues to sponsor Channel 4's drama season ...
By by Daniel Farey-Jones / Brand Republic 13-Nov-06
118 118 - Great use of online integration
enquiries service 118 118, by agency MEME Digital (formerly the interactive division of WCRS). ... sector was born. The 118 118 campaign was developed for directory enquiries provider The Number by London ... lacklustre sector. "The118experience was created to work alongside TV, press and radio as part of a fully ... into UK public consciousness." Results: 118 118 The Number currently leads the UK directory ...
Brand Republic 17-Jun-04
118 118 related Facebook group closed down
LONDON - Directory enquiries company 118 118 has apparently succeeded in shutting down a Facebook ... The Facebook group, which was called The Survivors of 118 118 , included posts from members ... following an appeal by 118 118 to Facebook, although it is not clear what exactly caused the action. 118 118 has claimed the pages were defamatory of its customers. A spokesman for 118 said: What we have ...
By Alex Donohue / Brand Republic 06-Aug-07
VCCP wins spot on 118 118 roster
LONDON - The Number, which provides the 118 118 directory enquiries service, has added VCCP to its ... the UK launch ads for the 118 118 brand in 2003. The Number is a wholly owned subsidiary of US ... services. Its roster of European business includes the full range of 118 and related information services ... WCRS-created ad campaign featuring the 118 118 runners transformed into grey-haired boffins. The full ...
By Nikki Sandison / Brand Republic 06-Oct-08
The Number hires agency to redesign 118 118 site
months after the company launched its UK 118 118 directory enquiries service. ... of WCRS's 118 118 ads is a spoof of the award-winning Honda "cog" ad, created by Wieden & Kennedy London ...
By Jennifer Whitehead, / Brand Republic 11-Jul-03
118 118 replaces running vests with jumpsuited cops
of 70s cop show 'Starsky & Hutch' starring Ben Stiller and Owen Wilson, although in 118 118's case ... the campaign on from the launch and focus on services that 118 118 can offer above and beyond finding a simple ... to move on. The Number marketing director Alexandra Lewis said that the original 118 118 campaign had ...
By Gordon MacMillan, / Brand Republic 10-Mar-04
Scam-fearing consumers reject 118 118 prize money
LONDON - Almost 90 winners of prize money awarded by directory enquiries company 118 118 refused ... Every person who phoned 118 118 between October 1 and October 12 had the chance of winning 118 ... the money due to suspicions of fraudulent spam and scam calls. Now 118 118 has uploaded the winning names ... Ostrom, spokesman for 118 118, said: "It was the strangest thing. We were calling people to give them ...
By Jacquie Bowser / Brand Republic 23-Oct-08
Number's up for 118 118 runners in new ad direction
LONDON - The 118 118 runners are to be dropped from the advertising for directory enquiry service ... audience by storm and become a media event in its own right. The 118 118 campaign helped The Number ... The Number of using his image without his permission. In January media regulator Ofcom ruled on the case and said that the directory enquiry service 118 118 did use a caricature of Bedford in its multimillion ...
By Gordon MacMillan, / Brand Republic 09-Mar-04
Anger after 118 118 service sends racist jokes
LONDON - A Muslim student texted the 118 118 joke service and was sent racist gags, including "What ... are not funny. They promote racism." The service costs 60p per joke and is operated by 118 118 from several call centres. A spokesperson for the directory service said: "118 118 has apologised unreservedly ...
By Jacquie Bowser / Brand Republic 27-Nov-08
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