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New Zealand vodka brand in hot water after Russian bride promotion
WELLINGTON - New Zealand vodka brand 42 Below has landed itself in hot water after offering ... -- and potentially a wife. Although 42 Below has defended the campaign as "a bit of fun", it has been criticised ...
By by Staff / Brand Republic 27-Feb-06
Juiced ad wins Channel 4 'viral Oscars' online poll
attack by aliens. Runner-up was for the vodka brand 42 Below, created in-house at 42 Below Vodka ...
By by Jennifer Whitehead / Brand Republic 11-Jan-06
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