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Vince Power returns with 'no sponsorship no branding' music festival

A Day at the Hop Farm will be headlined by Canadian folk rock legend Neil Young and takes place ... across the UK and Europe in the future. By making a deal of its lack of corporate sponsorship, A Day at the Hop Farm is distancing itself from events such as the O2 Wireless festival in London s Hyde Park ...

By Jennifer Whitehead / Brand Republic 19-Mar-08

MSN and Sprite target teens with 10-inch spokesperson for hip-hop experience

around a 10-inch Sprite obsessed digital character, called Miles Thirst. ... to listen to some of the hottest hip-hop DJs in the country, through the MSN Music service. Miles Thirst is described by Sprite as a "one-of-a-kind spokesperson, a 10-inch urban vinyl figure" who will reinforce ... branded radio station available on MSN, allows users to listen to a Thirst-hosted radio station even when ...

By by Staff / Brand Republic 24-Mar-05

Pepsi pays out millions to avoid hip-hop boycott

in the US to avoid a boycott of its products by hip-hop fans, after it caused a storm by dumping a rapper ... is signed. He led the calls for a boycott through a charity he co-founded called the Hip-Hop Summit Action ... Pepsi faced the boycott after it dumped the rapper Ludacris as a spokesman in summer, after conservative commentator Bill O'Reilly said that Pepsi was immoral for using Ludacris, a star whose lyrics ...

By Staff, / Brand Republic 12-Feb-03

Pepsi signs hip-hop star Wyclef Jean

Pepsi has signed up hip-hop star Wyclef Jean in a year-long deal to promote its Pepsi-Cola brand. ... LONDON (Brand Republic) - Pepsi has signed up hip-hop star Wyclef Jean in a year-long deal to promote its Pepsi-Cola brand. Wyclef will appear in two ads, the first of which launches next week, on MTV and other US TV networks. Wyclef has recorded his own version of the Joy of Pepsi song ...

Brand Republic 12-Apr-01

Reebok signs Motown hip-hop violinist for global campaign

sponsorship deal, but this time with hip-hop violinist Miri Ben-Ari, who stars in the a global 'I Am What I Am ... because she is such a creative force in the evolution of Hip-Hop. As a true pioneer in the music world ... . "Partnering with Reebok is a natural fit for me because they truly value artists who are not afraid ... the "I Am What I Am" umbrella, and is supported by the company's largest advertising spend in nearly a ...

By by Jennifer Whitehead / Brand Republic 25-Aug-05

BAT accused of targeting kids in Kool hip-hop campaign

NEW YORK - A division of British American Tobacco has been forced to recall 79,000 cartons ... of Kool cigarettes by Brown & Williamson Tobacco, part of BAT. The campaign focuses on hip-hop music and included DJing competitions in clubs. A complaint against the campaign was made by the New York Attorney General Eliot Spitzer, who said that Kool Maxx was a "shameless attempt to market Kool cigarettes ...

By Staff, / Brand Republic 18-Jun-04

Eminem set to launch new digital hip-hop radio station

LONDON - Eminem, the controversial rapper, is to launch his own hip-hop and lifestyle channel ... and Interscope Records. The channel's aim is to create "a cutting-edge hip-hop music and lifestyle channel" by including hip-hop from across the spectrum, not just Eminem's two labels. Eminem will host occasional shows, while his DJ Green Lantern will host a weekly show. The as-yet-unnamed channel is expected to a ...

By Sam Matthews, / Brand Republic 14-Jul-04

BHF launches 30 minutes a day activity campaign

LONDON - A dog is used as a sponge and a naked man stands on a beach next to the word sex ... A YouGov survey, published today, has found that almost a third of people polled stated a lack of time was the reason for their inactivity, and that 30 minutes of activity a day will stave off heart ... to individuals to make the change, to get up and to get active. Just 30 minutes a day can make all the difference ...

By Joanne Payne / Brand Republic 23-Apr-07

Former punk star Toyah confirmed as contestant on Five's The Farm

in the second series of Five's reality show 'The Farm', which kicks off next Monday. ... Willcox appeared in 'I'm a Celebrity... Get Me Out of Here!' last year and made her name as a punk ... in a number of mainstream roles, although his part on John Frankenheimer's 'Ronin' was cut by the film ... -Lee, who is dating Liberty X's Michelle Heaton. The series kicks off on May 9 and will run for 18 days ...

By by Sam Matthews / Brand Republic 03-May-05

A customer loyalty history lesson

days of 1997 for a history lesson. True, it's only five years ago, but in customer loyalty terms it ... Whoosh, we're already there. Let's look in on IBM. A wide range of its customers have been interviewed for a satisfaction survey. A really impressive majority say they are "deeply satisfied ... , an equally impressive majority run off to other suppliers. It costs IBM nearly $7bn dollars. A shock to Big ...

Brand Republic 16-Sep-02

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