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New campaign for AA Insurance introduces the AA Team
LONDON - AA Insurance is to unveil its first new campaign since its new owners Permira and CVC ... the "AA Team", which fights to get the best deal for insurance customers. Rapier held on to the AA Insurance and AA Financial Services business after the client recently reviewed its advertising arrangements ... Knox Warren Partners. Media planning and buying duties across all AA divisions were carried off ...
By by Daniel Farey-Jones / Brand Republic 10-Mar-05
Superbrands case studies: The AA
The AA is the dominant brand leader in the roadside assistance market. Over the last 100 years ... with new entrants and dynamics challenging the hegemony of the big two -- AA and RAC. Insurance companies ... to shop around for the best deal. The AA is the brand leader in breakdown cover with a 42.4% share ... is approximately 14m. Achievements The AA has won several recent awards spanning the whole business, from ...
Brand Republic 03-Jan-08
The AA buys petrolbusters.com
is the first step in a series of planned improvements to the AA’s own website, which relaunches at the end ... , director of Centrica Information Services which runs the AA website, said, “It is the first in a line ...
Brand Republic 09-Nov-00
AA improves customer targeting with mag revamp
LONDON – The AA has replaced its customer title The AA Magazine with two new magazines, Near & Far ... communicate to its customers by segmenting them according to attitude and behaviour. Dale Clements, AA head ... , which will go to 3m AA customers. It will include features on travel, road rage and teenage drivers ... range of offers. Clements said: "Through the magazines, we can show customers the wider range of AA ...
By Claire Billings, / Brand Republic 15-Oct-03
AA joins Nectar Business with breakdown offer
LONDON - The AA has joined the Nectar Business rewards programme, allowing small- and medium ... companies two points for every pound spent on business breakdown cover with the AA. Points can be earned ... to their plan. Nectar Business said the offer extends to AA accident management, specialist vehicle cover ... CDs. Mark Peacock, head of marketing at AA Business Services, said: By buying into flexible ...
By Alex Donohue / Brand Republic 28-Jan-08
AA launches monthly online magazine to build dialogue
LONDON - The AA is launching a monthly online magazine, designed and built by EHS Brann ... for the Easter weekend. The new magazine will also include links to high-traffic areas of the AA's existing ... &Bs. Ben Walton, e-commerce sales manager at the AA, said: "Features on our site such as Routeplanner ... of relevant and useful content." EHS Brann is retained by the AA for its below-the-line marketing. Adrian ...
By Staff, / Brand Republic 17-Apr-03
Rapier triumphs in IDM Diamond Awards with AA
LONDON - Rapier has won the IDM Business Performance Awards Diamond Award with its 'The AA team ... The agency took the top award at the IDM Symposium Gala Dinner last night. Rapier won Gold in the 2004 IDM Business Performance for the AA Loans "JusAAsk" campaign, and was Highly Commended last year for Telewest Broadband. Alison Meredith, Rapier strategy partner, said: "We are delighted. The IDM Awards ...
By by Joanne Oatts / Brand Republic 08-Jun-06
AA appoints Forward for more targeted customer title
LONDON - John Brown Citrus Publishing has lost a three-way pitch to publish the AA's customer ... from John Brown after two years on the publication. AA Magazine was previously published by Redwood and gives members information about AA's products and services. AA plans to produce more targeted version of the magazine, which has a circulation of 4,961,341, making it the second biggest publication in the UK. AA said ...
By Jennifer Whitehead, / Brand Republic 23-Jun-03
ITV appoints the AA's Salmon to top marketing position
LONDON – ITV has hired former AA marketing chief Clare Salmon as its marketing director, replacing ... Salmon, who was responsible for the AA's "Just AAsk" campaign during her three years ... at the AA, Salmon held the role of sales and marketing director before being promoted to managing director of the financial services division in December last year. She left the AA last month as part of a cull of senior ...
By Joe Lepper, / Brand Republic 29-Nov-04
AA's Salmon promoted to head financial services division
campaign for the AA, has been elevated to the post of managing director of financial services as part of a ... will oversee all the financial services. Former managing director of AA Insurance Service Andrew Briscoe ... for three years, joining as marketing director for AA Road and British Gas Home Services. She previously ... natural progression, while giving me an opportunity to mould a business that gives the AA powerful growth ...
By Claire Billings, / Brand Republic 05-Dec-03
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- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
