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Nielsen Media and AGB finalise TV ratings joint venture deal

LONDON - VNU's Nielsen Media Research has completed its joint venture deal with the WPP-owned AGB ... last week. AGB Nielsen Media Research offers TV ratings in more than 30 countries with operations ... and the UK. The TV ratings service offered by Nielsen Media Research in the US is not part of the deal. AGB Nielsen Media Research will employ more than 1,700 people and operate as a separate independent ...

By by Sam Matthews / Brand Republic 07-Mar-05

WPP and Nielsen to swap assets

Media Research for three of Nielsen's assets. ... that it must dispose of its stake in AGB Nielsen Media Research in order to complete its acquisition of TNS. Nielsen will now own 100% of AGB Nielsen Media Research, an international television audience media measurement business, by acquiring the 50% currently held by WPP. AGB Nielsen currently holds the contract ...

By Nikki Sandison / Brand Republic 12-Nov-08

AGB Nielsen signs multi-year deal with GroupM for Chinese ad research

LONDON - AGB Nielsen Media Research has signed a deal with WPP's GroupM to develop feasibility ... AGB Nielsen says its in-depth knowledge of audience demographics and viewing patterns will help ... on investments. Bessie Lee, CEO of GroupM China, said: "AGB Nielsen has an industry reputation for providing ... -Clark and Unilever. The deal is part of AGB Nielsen's plans to expand its TV ratings service throughout China ...

By by Alex Donohue / Brand Republic 10-Apr-06

Nielsen adds brand activity to radio advertising research

NEW YORK - Nielsen Monitor-Plus, the ad tracking service from Nielsen Media Research, has added ... 's third with 33,000. As of 2005 Nielsen Monitor-Plus measures advertising in 26 major US cities including New York, Los Angeles, Boston and Washinton DC. Nielsen Monitor-Plus also provides ad research ... Nielsen Monitor-Plus system now reports on more than 500 radio stations, representing a growth ...

By Staff, / Brand Republic 14-Feb-05

Arbitron and Nielsen abort Project Apollo

, their proposed US research service combining consumer purchase and media exposure data, because of lack ... steering committee members who helped us explore the cutting edge of media and marketing research, the statement continued. Project Apollo was designed to be a single-source, national market research service ... The two companies had been working on the pilot project since early in 2005. Arbitron and Nielsen ...

By Darren Davidson / Brand Republic 25-Feb-08

Nielsen Mobile expands European operations

LONDON - The Nielsen Company has expanded its mobile market research business Nielsen Mobile ... . Nielsen Mobile is the world s largest provider of syndicated consumer research to the telecom and mobile ... operators to track competitors market share, subscriber counts, gross adds and churn data. Nielsen Mobile, formerly Telephia, provides extensive research and insights for network operators, device manufacturers ...

By Jacquie Bowser / Brand Republic 23-Jan-08

Nielsen links two divisions for online ad measurement

LONDON - Nielsen Media Research has joined forces with sister internet research company Nielsen ... The partnership will boost Nielsen Media Research's coverage to almost 600 websites. Combining Nielsen//NetRatings' AdRelevance data with Nielsen Media Research's expenditure system, clients will be able to obtain improved information on adspend. Nielsen Media Research plans to increase logs ...

By by Sarah Woods / Brand Republic 26-Jun-06

Nielsen launches system to measure VOD viewer numbers

LONDON - Nielsen Media Research is set to launch a system to measure viewer numbers of video ... programmes shown over the internet or downloaded to PCs. Nielsen, a unit of media and market research ... habits. Nielsen will also measure on-demand viewing of older programmes and movies from the libraries of content providers. The media research firm will use the same electronic survey it uses for traditional ...

By by Sarah Woods / Brand Republic 20-Nov-06

Nielsen study highlights growing power of online communities

LONDON - The power of online communities is growing rapidly, according to new research, which ... According to Nielsen//NetRatings almost 1.8bn web pages are viewed each month in member community ... are struck to snap up such businesses. Nielsen//NetRatings says that member community sites now attract ... .com. Myspace, while a bigger community brand in the US, is ranked fourth in Nielsen//NetRatings after Google ...

By by Staff / Brand Republic 07-Feb-06

Nunwood hires Nielsen's Wiseman for quantitative role

LONDON - Market research specialist Nunwood Consulting has poached AC Nielsen senior consultant ... Wiseman, who handled the Allied Domecq account at AC Nielsen, joins Nunwood as an associate director leading its quantitative team. He has more than eight years of market research experience ... joins as an IT specialist from food firm Geest, where he was a support analyst; and former Frist Media ...

By Joe Lepper, / Brand Republic 04-Oct-04

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