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Nike swaps sport for dance in spot targeting women
LONDON - Nike is swapping sport for dancing in a new advertising campaign to persuade women ... . These women really know their stuff and are top of their league professionally." If you have an opinion ...
By Jennifer Whitehead, / Brand Republic 21-Jan-05
Nike challenges the meaning of athletic for women's range
LONDON - A Nike Women campaign launching this week features female dancers talking frankly about
By by Joe Gill / Brand Republic 06-Feb-06
AKQA appoints Bastholm for launch of New York office
LONDON - Digital agency AKQA is to open a New York office, its third in the US, and has appointed ... AKQA already has offices in San Francisco and Washington DC, as well as in London and Singapore ... has worked on brands such as Nike, Coca-Cola and Lego. "I'm very much looking forward to starting AKQA in New York and I'm excited about putting together a world-class team that will continue AKQA ...
By Jennifer Whitehead, / Brand Republic 19-Oct-04
WPP loses out to private equity firm in race to buy AKQA
agency AKQA for an estimated $250m, fighting off other interested parties including WPP Group. ... The agency can boast clients such as Nike, Microsoft and Coca-Cola and an estimated revenue of $70m last year with a predicted $100m in 2007. Tom Bedecarre, AKQA chief executive, said: We had some ... includes Ajaz Ahmed, AKQA s co-founder and chairman. Founded in the UK, AKQA joined forces in 2001 with US ...
By by Joanne Payne / Brand Republic 02-Feb-07
AKQA to recruit staff and ideas from Second Life office
SAN FRANCISCO - Digital marketing agency AKQA is this month opening an office in the virtual world ... started up offices earlier this year. AKQA will use its base in Second Life as a hub to recruit new staff to the company. It will also host "AKQA Insight" seminars, allowing anyone in the world with a ... Bedecarre, AKQA's chief executive, said that the virtual hub will give the agency the opportunity to connect ...
By by Staff / Brand Republic 24-Nov-06
Nike Run London aims to be bigger than the marathon
LONDON - Nike has launched a campaign to promote its Run London event, which is set ... programme has also been created by AKQA. The Nike-dedicated runlondon.com website for the event enables ... This year, Nike Run London entails three 10km runs held simultaneously on Sunday October 16 ... to their friends. Nike will then broadcast the pledges in the window of NikeTown on Oxford Street. The site also ...
By by Ben Bold / Brand Republic 15-Aug-05
Nike nets Umbro in £285m deal
LONDON - England football kit maker Umbro is to be swallowed up by Nike, which will allow the US ... West Ham, Everton and Blackburn. Nike already provides Premiership kits for teams including Manchester United, Arsenal and Fulham. Since the early 1990s, Nike has grown its football revenues from about $40m to approximately $1.5bn. Mark Parker, Nike president and chief executive, said: Umbro is a ...
By Darren Davidson / Brand Republic 23-Oct-07
Nike apologises to Chinese over offensive kung-fu ad
HONG KONG - Nike has apologised for a commercial in which a US basketball player, LeBron James ... to be insulting and that it had offended national feelings. Nike has defended the ad, saying it was inspired ... of basketball. In a statement, Nike said: "Nike expresses a deep apology to Chinese consumers for their concerns about LeBron James in the 'chamber of fear' advertisements." Earlier this year, Nike had to pull ...
By Staff, / Brand Republic 09-Dec-04
Tough-talking Nike campaign given the OK
LONDON - Nike has been given the all-clear to continue using a campaign featuring captions ... contained other messages such as "better to bitch during and win than to lose and bitch after." Nike said that the insert was targeted at modern young women of the "girl power" generation with an average ... , empowered, sexually liberated and in control. Nike said the idea behind the campaign was best summed ...
By Sylvia Westall, / Brand Republic 07-Nov-01
Nike opens design studio at NikeTown London
and choose between five exclusive styles: the Classic BW, Dunk Hi, Dunk Lo, Women s Dunk and Air Max 90 ... and comes after pilot NikeiD spaces have been opened in France and Japan. The opportunity for Nike consumers to customise their trainers is not a new concept. Since NikeiD s inception in 1999, Nike customers ...
By Emma Bailey / Brand Republic 05-Nov-07
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