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IAB Engage: AOL's Levick says next phase of internet is all about content creation
LONDON - Jeff Levick, president of global advertising and strategy at AOL, told digital marketers ... "platforms", allowing users to connect to one another through search and social networks, and the third phase will be about content. Levick, who joined AOL in May this year from Google where he served as vice president ...
By Jacquie Bowser / Brand Republic 11-Nov-09
AOL set date to part company with Time Warner
as Time Warner sets 9 December as the date it will spin-off AOL. ... in the form of one AOL share for every 11 Time Warner common stock they hold, which values AOL at around $3.5bn. The price tag is along way from the heyday of AOL when in 2001 it bought Time Warner to become the world's largest media company, which was once valued at $240bn. However, since that high AOL's road has ...
By Staff / Brand Republic 17-Nov-09
AOL confirms it is to cut 2,500 more jobs
NEW YORK - AOL is to cut a third of its workforce with the loss of an additional 2,500 jobs adding ... AOL said the cuts would deliver cost savings of around $300m. The announcement comes ahead of its planned spin-off from Time Warner in December. The news follow reports earlier this week that AOL-owned social networking site Bebo will see its UK sales team folded AOL's sales force as part of the company ...
By Staff / Brand Republic 20-Nov-09
AOL cuts 100 jobs with more redundancies set to be announced
NEW YORK - AOL will today slash 100 more jobs in the latest round of cuts this year with more ... Earlier this year AOL cut 700 staff prior to the arrival of Armstrong from Google who is seeking to reinvent AOL as a digital content company. The job cuts this year are the latest in a long line of pink-slip (P45) losses that stretch back over a decade. The cuts have claimed almost 15,000 jobs at AOL as its ...
By Staff / Brand Republic 11-Nov-09
Microsoft discusses paying News Corp for search listings
Microsoft pay to include search results from its newspapers in search listings. ... search engine, Bing. The newspaper says that Microsoft has approached News Corp and other online publishers with a plan to pay them to make their content available in search listings. Microsoft hopes publishers would then agree to remove their sites from the Google News search function. The FT story follows ...
By Staff / Brand Republic 23-Nov-09
Google develops commerce search in time for Christmas
LONDON - Google is attempting to make some cash from online retailers by creating a search service ... Google Commerce Search can be added to retail sites with functions such as shopping by category ... related items search. It automatically includes a synonym feature and a spellchecker. Google hasn ... and the number of search enquiries made on the site each year. On the official Google Blog, the engineers behind ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Google adds music to search in MySpace deal
search results starting in the US today. ... Music-related search results will present links to songs which when clicked will bring up pop-up players supplied by Google's new partners. The MySpace pop-up player will have information on tour dates, links to videos and digital downloads, as well as a button for music and ticket sales. Google said ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
Blue Barracuda retains Zoopla search work
LONDON - Digital agency Blue Barracuda has retained the search business for property portal Zoopla ... Media Group. Blue Barracuda, which has held the paid search Zoopla account since March 2008, will now ... fresh and innovative, integrating with on-site search activity, the needs of our sales team and Google ...
By Staff / Brand Republic 19-Nov-09
British Heart Foundation appoints Agenda21 for paid search business
Foundation to manage its paid search campaign. ... Activity will include full planning and execution of paid search recommendations, including ... , said: "Search has already started to improve how we communicate with the right people, in the right way, at the right time. "With Agenda21 we're hoping to increase the effectiveness of our search activity ...
By Jacquie Bowser / Brand Republic 12-Nov-09
News Corp may hide sites from search engines after paywall is erected
newspapers, it will block search engines such as Google from adding its content to their search results. ... to the search engine. Murdoch replied: "I think we will. But that's when we start charging." Earlier he had questioned the value of visitors to websites delivered by search engines, saying that they did not become ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
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