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AOL confirms it is to cut 2,500 more jobs
NEW YORK - AOL is to cut a third of its workforce with the loss of an additional 2,500 jobs adding ... -owned social networking site Bebo will see its UK sales team folded AOL's sales force as part of the company's plans to have a tighter integration across the company in the UK. Earlier this year AOL cut 700 staff ... to reinvent AOL as a digital content company. Yesterday, Time Warner-owned IPC Media in the UK announced ...
By Staff / Brand Republic 20-Nov-09
Scrabble social gaming campaign plays on national rivalry
for the UK market. According to Marvellous, Isobar NL was also involved in the project. ...
By Daniel Farey-Jones / Brand Republic 09-Nov-09
AOL set date to part company with Time Warner
as Time Warner sets 9 December as the date it will spin-off AOL. ... in the form of one AOL share for every 11 Time Warner common stock they hold, which values AOL at around $3.5bn. The price tag is along way from the heyday of AOL when in 2001 it bought Time Warner to become the world's largest media company, which was once valued at $240bn. However, since that high AOL's road has ...
By Staff / Brand Republic 17-Nov-09
Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media
LONDON - A creative move from BBH to Euro RSCG, a new face at AOL Europe and the departure ... ) Digital AOL has appointed Christian Peck as vice-president of European advertising products and operations. He will spearhead AOL's numerous products across Europe including creative solutions, behavioural targeting, sponsored text listings and display advertising. ( Media Week ) And AOL's new board has been ...
By Joe Gill / Brand Republic 30-Oct-09
AOL cuts 100 jobs with more redundancies set to be announced
NEW YORK - AOL will today slash 100 more jobs in the latest round of cuts this year with more ... Earlier this year AOL cut 700 staff prior to the arrival of Armstrong from Google who is seeking to reinvent AOL as a digital content company. The job cuts this year are the latest in a long line of pink-slip (P45) losses that stretch back over a decade. The cuts have claimed almost 15,000 jobs at AOL as its ...
By Staff / Brand Republic 11-Nov-09
Reebok iPhone game lets friends compete
LONDON - Reebok has released an iPhone game that offers multi-user competitive play and rewards ... The game is called iSprint and was created by digital design studio ustwo with mobile marketing agency Inside Mobile. Users find their iPhone screen transformed in to a 100-metre racetrack on which they must 'run' using their fingers as feet. Players have a choice of four surfaces to run on and the game ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
IAB Engage: AOL's Levick says next phase of internet is all about content creation
LONDON - Jeff Levick, president of global advertising and strategy at AOL, told digital marketers ... will be about content. Levick, who joined AOL in May this year from Google where he served as vice president ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Nintendo to tap into rugby fanbase at Twickenham
LONDON - Nintendo UK and the Rugby Football Union have formed a one-year commercial partnership ... on the scoreboards. David Yarnton, general manager at Nintendo UK, said: "Working alongside the RFU is a great ...
By Jacquie Bowser / Brand Republic 04-Nov-09
EA buys social gaming firm Playfish for $400m
NEW YORK - Electronic Arts has Acquired social networking games firm Playfish, which has developed ... on the transition from to digital and social gaming. Playfish will become part of EA's EA Interactive division, which covers online and wireless gaming. EA will pay around $275m in cash with approximately $25m in equity. Additional payments could reach $100m depending on performance targets for Playfish, whose games ...
By Staff / Brand Republic 09-Nov-09
LV= launches Shape Trace game to promote home insurance product
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace ... and create brand awareness, as well as capturing prospect data. The game features a household object ... the game at every tenth level. Players are encouraged to enter their details into a prize draw ... fun and engaging gaming experience that will challenge people's expectations of a financial services ...
By Jacquie Bowser / Brand Republic 11-Nov-09
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