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Absolut Vodka launches debut global CRM campaign
LONDON - Absolut Vodka has launched its first global customer relationship marketing programme ... is the brand owner of Absolut Vodka, which also comes in variants of Absolut Peppar, Absolut Citron, Absolut ... on Absolut products and events. It will give consumers access to items such as personalised recipe books ... , working closely with Absolut's headquarters in Stockholm. Tim Murphy, Absolut's brand director, said ...
By Jules Grant, / Brand Republic 25-Mar-04
Absolut Vodka dons studded leather cover
LONDON - Absolut, the premium vodka brand, is to market a £19.99 special 'Rock' bottle wrapped ... Absolut Vodka Rock Edition follows the success of previous one-off looks Masquerade and Disco, and marks the start of a campaign called 'In An Absolut World, You Rock'. The bottle will launch ... of rock band Wolfmother pictured with the Absolut Vodka Rock Edition bottle. ...
By Sarah Crawley-Boevey / Brand Republic 11-Aug-09
Absolut Vodka put up for sale in Swedish privatisation
STOCKHOLM - Absolut Vodka if to be sold by the Swedish government as part of its offloading of six ... don't think there is such a motive." The Absolut brand has become a global force in the drinks ... , the campaign for the vodka is the longest-running to date. In January, the drinks manufacturer launched "Absolut Kravitz", a campaign that include rock star Lenny Kravitz creating an exclusive song based on his ...
By by Staff / Brand Republic 18-Dec-06
Pernod buys Absolut Vodka business for €5.63bn
LONDON - Drinks giant Pernod Ricard has won the race to buy Vin & Sprit Group, the owner of Absolut ... Absolut , which is one of the world s top vodka names, will join Pernod Ricard s portfolio ... , it will end the distribution of rival Stolichnaya by Pernod Ricard. However, the prize is Absolut Vodka which ... and Montana. The acquisition also gives Pernod control of brands such as Cruzan rum and another vodka brand ...
By Staff / Brand Republic 31-Mar-08
Absolut Vodka faces £33m claim for 'stealing' TV programme concept
LONDON - Absolut Vodka is being sued for £33m by an Australian entrepreneur who claims it stole his ... ) because Absolut broke its confidentiality agreement with his company Charity Group and presented a similar ... Bartender'. Talbot said he learned about the new show when he saw a link on Facebook in which Absolut ... -- it is a reality show in which bartenders compete to create the best cocktails ... Absolut has, in blunt ...
By Daniel Farey-Jones / Brand Republic 05-Feb-09
Absolut launches range aimed at travel market
LONDON - Swedish vodka brand Absolut Vodka has created a new range called Absolut 100 ... to differentiate the brand from the proliferation of flavoured vodkas in the market. Jonathan Ford, a ... perfect fit with the rest of the Absolut family, it has its own daring edge. Absolut 100 is a drink ...
By Darren Davidson / Brand Republic 20-Jun-07
Absolut owner joins in bid for Seagram’s spirits
Vin & Sprit, the Swedish owner of the Absolut Vodka brand, is thought to have joined one
Brand Republic 18-Oct-00
Absolut could give Vivendi a headache
The Absolut vodka brand could be a poisoned chalice for its distributor Seagram, as it gears up ... LONDON (Brand Republic) - The Absolut vodka brand could be a poisoned chalice for its distributor ... and Martell cognac, could fetch up to 9bn. Absolut took worldwide sales of 1.25bn in 1999, contributing up to 25% of Seagram’s liquor division. But the Absolut brand belongs to the Swedish government ...
By Camilla Palmer / Brand Republic 13-Jul-00
Absolut targets shoppers with giant ice bottle
LONDON - Absolut Vodka is to raise awareness of the launch of Absolut Chilled among Christmas ... of an integrated marketing campaign to launch Absolut Chilled and to highlight the fact that the drink is best ... . The Absolut Chilled giant bottle follows other campaigns by its distributor Maxxium UK, such as the Absolut Zero ice rink in Covent Garden in 1998 and the Absolut Citron Island that floated down the Thames ...
By Claire Billings, / Brand Republic 02-Dec-02
Absolut rejects £33m lawsuit for 'stealing' TV programme concept
LONDON - Absolut Vodka has said it is confident it will win a £33m legal action brought against ... York Southern District Court that alleges absolut took his idea and presented it to America's NBC network. A spokeswoman for Absolut parent Pernod Ricard said: "Best bartender competitions are commonly used in the spirits and television industries. "Absolut was planning to sponsor a best bartender ...
By Ben Bold / Brand Republic 06-Feb-09
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