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New online ad campaign promotes Absolut Vanilia
NEW YORK - Absolut has launched the interactive advertising stage of its marketing push ... .com and Wired.com . Taking a lead from Absolut's distinctive print advertising, four new ads all focus on the Absolut bottle. In one ad, users fill a cone with ice cream, which is transformed into an Absolut Vanilia ... of goes, Absolut Vanilia appears, ripping the metal. Eva Kempe-Forsberg, vice-president of marketing ...
By Staff, / Brand Republic 02-Apr-03
Absolut Vodka launches debut global CRM campaign
LONDON - Absolut Vodka has launched its first global customer relationship marketing programme ... on Absolut products and events. It will give consumers access to items such as personalised recipe books ... , working closely with Absolut's headquarters in Stockholm. Tim Murphy, Absolut's brand director, said ... relationship marketing work for companies as diverse as General Motors, Seagram Spirits and Xerox. Absolut ...
By Jules Grant, / Brand Republic 25-Mar-04
Absolut launches range aimed at travel market
LONDON - Swedish vodka brand Absolut Vodka has created a new range called Absolut 100 ... perfect fit with the rest of the Absolut family, it has its own daring edge. Absolut 100 is a drink ...
By Darren Davidson / Brand Republic 20-Jun-07
Absolut debuts vanilla flavour with online campaign
NEW YORK - Absolut, the Swedish vodka brand known for its stylish print advertising campaigns ... advertising is due to appear. Visitors to the Absolut website will get a sneak preview of Absolut Vanilia ... on the site include two interactive online parties, where visitors can make friendships with virtual Absolut ... at The Absolut Company, said: "For the first time, Absolut is using the web as a leading channel for the launch ...
By Staff, / Brand Republic 04-Mar-03
Absolut targets shoppers with giant ice bottle
LONDON - Absolut Vodka is to raise awareness of the launch of Absolut Chilled among Christmas ... of an integrated marketing campaign to launch Absolut Chilled and to highlight the fact that the drink is best ... . The Absolut Chilled giant bottle follows other campaigns by its distributor Maxxium UK, such as the Absolut Zero ice rink in Covent Garden in 1998 and the Absolut Citron Island that floated down the Thames ...
By Claire Billings, / Brand Republic 02-Dec-02
Absolut retains Omnicom's FitzGerald for US work
NEW YORK - Absolut, the Swedish vodka, has named Omnicom Group agency FitzGerald Communications ... The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...
By Staff, / Brand Republic 17-Dec-02
Absolut Vodka dons studded leather cover
LONDON - Absolut, the premium vodka brand, is to market a £19.99 special 'Rock' bottle wrapped ... Absolut Vodka Rock Edition follows the success of previous one-off looks Masquerade and Disco, and marks the start of a campaign called 'In An Absolut World, You Rock'. The bottle will launch ... of rock band Wolfmother pictured with the Absolut Vodka Rock Edition bottle. ...
By Sarah Crawley-Boevey / Brand Republic 11-Aug-09
Absolut could give Vivendi a headache
The Absolut vodka brand could be a poisoned chalice for its distributor Seagram, as it gears up ... LONDON (Brand Republic) - The Absolut vodka brand could be a poisoned chalice for its distributor ... and Martell cognac, could fetch up to 9bn. Absolut took worldwide sales of 1.25bn in 1999, contributing up to 25% of Seagram’s liquor division. But the Absolut brand belongs to the Swedish government ...
By Camilla Palmer / Brand Republic 13-Jul-00
KesselsKramer creates T-shirt design project for Absolut
with the Swedish vodka brand Absolut. ... The result is Absolut Label, a project that has seen 10 different designers making a personal interpretation of the Absolut brand in a basic garment. The only guidelines given to the designers were the type of garment, which had to be a T-shirt, and the incorporation of the iconic Absolut bottle ...
By Jennifer Whitehead, / Brand Republic 23-Jun-04
Absolut Vodka put up for sale in Swedish privatisation
STOCKHOLM - Absolut Vodka if to be sold by the Swedish government as part of its offloading of six ... don't think there is such a motive." The Absolut brand has become a global force in the drinks ... "Absolut Kravitz", a campaign that include rock star Lenny Kravitz creating an exclusive song based on his ...
By by Staff / Brand Republic 18-Dec-06
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