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IGA signs multi-year in-game ad deal with Activision
publisher Activision to feature ads in several games on Sony's Playstation 3, including 'Guitar Hero World ... IGA and Activision will work in tandem to integrate the ads into the titles in a contextually ... , will be the first game to feature the integrated ads, followed by future Activision titles. All the ads can ... . Justin Townsend, chief executive of IGA Worldwide, said: "Activision has one of the most impressive ...
By Jacquie Bowser / Brand Republic 30-Sep-08
Digital Outlook wins online Tenchu work
LONDON - Activision has chosen new-media marketing agency Digital Outlook to handle the online ... for Activision, and the online campaign is expected to reach hundreds of thousands of gamers between now ... the Activision mailing list. The viral will reflect the theme of 'Tenchu: Wrath of Heaven', which revolves around ... 4, Polydor, YouthNet, Activision, Buena Vista International and Mercury Records. If you have ...
By Staff, / Brand Republic 05-Mar-03
Nielsen to test the value of advertising in videogames
LONDON - Nielsen Entertainment and Activision Games have launched a test to measure how consumers ... officer of Activision, said: "Companies are beginning to recognise the tremendous potential of in ... partner for The Sims Online, incorporating in-game product placement. Activision and The Chrysler Group ...
By Sam Matthews, / Brand Republic 25-Oct-04
Heidi Klum strips to underwear for Guitar Hero ad campaign
Normal 0 The Victoria Secret's model appears in the global ad backing the release of Activision's 'Guitar Hero World Tour', which hits the UK on November 7. In the ad, Klum is shown lip-syncing to Bob Seger's 'Old Time Rock and Roll', while dancing around the living room ...
By Darren Davidson / Brand Republic 05-Nov-08
DJ Hero signs up Zane Lowe for UK push
Normal 0 'DJ Hero' , stable mate to the cult video game 'Guitar Hero', has signed up Radio 1 DJ Zane Lowe to front promotional activity for its UK launch. The push, which was devised by live music commerce agency Big Fish, will see 'Guitar Hero' maker Activision become the main ...
By Darren Davidson / Brand Republic 22-Sep-09
Paul Armstrong joins Kindred as social media director
Activision at PR agency Burston-Marsteller Los Angeles. His insights into the media landscape have been ...
By Daniel Farey-Jones / Brand Republic 23-Jul-09
Siegel+Gale appoints creative director for Los Angeles office
Mencke will work with Los Angeles managing director Jason Cieslak to expand Siegel+Gale's west coast creative team, working with clients Activision, Four Seasons, McAfee, Microsoft, and Yahoo! He is a former design director for Interbrand and as an independent communications designer and branding ...
By Staff / Brand Republic 08-Oct-08
Five by Five opens London office and hires Ogilvy's Gill
for Activision, Britvic, New Look, Gerber Juice and Sun International. ...
By Sarah Finley / Brand Republic 05-Sep-08
Guns N'Roses lend comeback track to Rock Band 2 game
. The 'Rock Band' franchise is competing with the 'Guitar Hero' game series, owned by Activision. Both have ...
By Daniel Farey-Jones / Brand Republic 15-Jul-08
MTV partners with Bruckheimer to launch game studio
major player, ready to contend with gaming heavyweights like Activision and Electronic Arts. It follows ...
By Nikki Sandison / Brand Republic 19-Dec-07
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