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Urban Outfitters hires Acuity for mobile activity
appointed Acuity Mobile to develop its mobile marketing strategy. ... -olds. Acuity has been appointed to extend the hip shopping experience in the mobile world, and manage its mobile marketing including text messaging and mobile web and m-commerce. Until now, the firm's mobile ... Direct, said: "Working with Acuity Mobile will allow us to increase our marketing efforts with a strong ...
By Staff / Brand Republic 29-Jun-09
MTV moves more into mobile with Mobile Media Group
closer to mobile media. ... The Mobile Media Group will be responsible for developing MTV content into games, ringtones and videoclips, and be responsible for the development of mobile content internationally across the network. This move reflects MTV's desire to move strongly into the area of mobile content, as it has recently done ...
By by Mark Banham / Brand Republic 18-Dec-06
Mobile soap creator launches mobile calendar for charities
LONDON – The first downloadable calendar for mobile phones is set to appear later this year ... The calendar is the brainchild of Charlie Salem, the creator of the mobile soap opera 'Ms Cellulite', which is presently being transformed into a television show. Salem hit on the idea of the calendar after an oncologist for ideas about raising funds for the less well-supported areas of cancer ...
By by Jennifer Whitehead / Brand Republic 04-Aug-06
Mobile network 3 launches chart show for mobiles
LONDON - Mobile network 3 is today launching its first music chart show as part of a push to expand ... company Inventa, whose made-for-mobile credits include Pete Tong's 'Fast Trax' and 'Jamie Oliver's Mobile ...
By by Maria Esposito / Brand Republic 01-Dec-06
Teletext taps into the mobile market
LONDON - Teletext is to give mobile phone users access to its information service with the launch ... The service is set to give consumers instant access, via a Wap-enabled mobile phone, to editorial ... Mobile will be available across all mobile phone networks, and is the latest service from Teletext, which ... of commercial text at Teletext, said: "Launching a mobile internet service is a natural progression for Teletext ...
By by Mark Banham / Brand Republic 23-May-06
Search for soulmate goes mobile
LONDON - Mobestar, the mobile applications company, is teaming up with the dating site Bone Fish ... Would-be daters will now be able to find a partner using their mobile phone, after Bone Fish forged the deal with Mobestar to employ its mDate service. The mobile service will replicate the look and feel of traditional web based dating services -- providing mobile access to user profiles, and allowing ...
By Charlie McCathie / Brand Republic 20-Jul-07
Telegraph appoints head of mobile
LONDON - Telegraph Media Group has appointed Maani Safa as head of mobile ... to move the brand into new areas online. He has played a key role in launching Telegraph mobile ... by Mike Jennings, who will lead mobile engineering, working for Safa. Jennings previously worked for Google, initially as a senior software engineer and then as a developer advocate for the Android mobile ...
By Staff / Brand Republic 16-Feb-09
Virgin Mobile in US talks
Virgin Mobile is understood to be in advanced negotiations with US mobile operators AT ... LONDON (Brand Republic) – Virgin Mobile is understood to be in advanced negotiations with US mobile operators AT&T Voicestream and Sprint about setting up a joint venture similar to that which it has with One 2 One in the UK. Virgin Mobile has opened an office in San Francisco and appointed John ...
Brand Republic 21-Sep-00
How not to overstep the mobile mark
As the mobile market expands, Caroline Worboys says that despite its growing popularity as a ... According to First Direct, there are currently more than 71m active mobile phone handsets in the UK, with one in 10 people owning four or more. A decade ago, there were just 13m mobiles and a mere 8% of us owned more than one. These staggering growth statistics indicate as a nation just how mobile we ...
Brand Republic 29-May-08
MySpace relaunches mobile website
LONDON - MySpace has relaunched its mobile website, claiming the new platform offers more ... The new mobile site features updated interface elements, which have been optimised for devices ... , Nokia, Palm and BlackBerry. John Faith, vice president and general manager of MySpace Mobile, said ... of months regarding a closer mobile tie-up . ...
By Dan Leahul / Brand Republic 17-Feb-09
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