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Littlewoods kicks off Christmas ad campaign
The 40-second ad, created by Leo Burnett, features the tagline 'Christmas in manageable bits ... different items that Littlewoods sells. Directed by Simon Willows from Blink, the TV ad is one of three ... 's Christmas present ideas by gender, age and price point. Littlewoods' website Littlewoods.com will also ...
By Jacquie Bowser / Brand Republic 02-Nov-09
Academics call on ASA to mark airbrushed ads
LONDON - Academics are to lobby the Advertising Standards Authority to introduce notices on ads ... of varying shapes, sizes and ages in its ads and even running a viral spot called 'Evolution' , showing ... it makes models look super-thin. It will call for the restriction of airbrushing and ask for ads showing ... are encouraging the public to contact the ASA when they see ads which they believe have been heavily airbrushed ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Youth flock to Twitter as Facebook users start to show their age
The average age of Facebook users has jumped seven years from 26 to 33 while on the microblogging site Twitter the average is 31. That average age is being kept down by the flood of younger users ... -old age group accounted for 19% of Twitter users. In September 2009 that figure has leapt to 37% with 25 ...
By Staff / Brand Republic 06-Nov-09
BlackBerry to introduce ads in apps
of smartphones to introduce ads into their applications in the first half of 2010. ... The BlackBerry Advertising Service will provide developers with access to a large pool of ad units from mobile ad networks including Jumptap, Lat49, Milennial Media, Navteq and Quattro Wireless. The service will give developers access to data on ad impressions, clicks, conversions and earnings, as well ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Dettol tops ranking of most motivating TV ads
LONDON - The most motivating TV ad in the past six months was for Dettol's Surface antibacterial ... Mercury measures how an ad positions a brand emotionally and whether consumers are likely to go ... to have contributed highly to the success fo the Dettol ad. "In the ad Dettol addresses a problem that a ... level." The top ten TV ads ranked by Mercury for the period from April to September 2009 are: Dettol ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
ITV signals respite in ad revenue declines
LONDON - ITV expects net ad revenues to rise 4% in December and the fourth quarter as a whole ... Despite suffering a 3% fall in October, the broadcaster said it continues to outperform the overall TV advertising market. The drop in spend has taken 12% off ITV 's TV ad revenues for the first nine months of the year, leaving its total at 1.05bn. Over the same period ITV's group revenues ...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
VIDEO: GHD fairytale ads to break tonight
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella ... , commented: "We're really excited about the launch of our new campaign. The whole ad builds to the end line ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
Johnston Press sees ad revenue decline stabilise
six months of 2009 , to 218.6m, compared to the same period last year, with total ad revenue down 32.7%. The results reveal ad revenue in print was down 33.5%, with classifieds hardest hit. Employment revenue ...
By Jennifer Whitehead / Brand Republic 11-Nov-09
Orange expands ad network to Americas clients
NEW YORK - Orange has extended its online sales offering to the US and Latin America, providing access to 21m users of a number of Hispanic websites, including ElMundo.com.
By Staff / Brand Republic 06-Nov-09
MSN declutters homepage adding Twitter and Facebook
LONDON - MSN is introducing a new-look homepage that will let users sign in to and update Twitter and Facebook from one site.
By Jennifer Whitehead / Brand Republic 04-Nov-09
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