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Superbrands case studies: Adidas
the attention of each of the major global sports brands. However, only Adidas can lay claim to a heritage ... the growth of the sports industry to new levels. For Adidas, 2002 also witnessed a fundamental shift from ... which enables Adidas to address the needs of its consumers in a very focused way. The Adidas brand ...
Brand Republic 22-Aug-03
Superbrands case studies: Adidas
the brand experienced several years of declining sales, Adidas embarked on a strategy of improving the brand's image in the eyes of consumers. Robert Louis-Dreyfus, who became the owner of Adidas in 1992, oversaw ... image, improvements in production efficiency, turnover and market share followed to establish Adidas ...
Brand Republic 14-Jun-02
Profits drop 22% at Adidas
Sportswear and equipment manufacturer, Adidas, has recorded a 22% drop in net profits to 150m ... LONDON (Brand Republic) – Sportswear and equipment manufacturer, Adidas, has recorded a 22% drop in net profits to 150m for the nine-month period to September 2000. Analysts are, however, forecasting ... .18. Adidas had warned that it expected a 20% fall in net profits for the financial year. The company ...
Brand Republic 03-Nov-00
Adidas shoes do the running
LONDON - If you are tired of laps pay attention. Astonished faces watch on in Adidas's new ... Adidas's message in its new TV commercial is pretty clear. The a3 (pronounced "a ... . This spot is the first work created by Adidas and 180/TBWA and is part of a campaign launching the a3 ... of global advertising for Adidas, said: "a3 is our benchmark technology for the coming years ...
By Staff, / Brand Republic 19-Jul-02
Adidas names global advertising chief
LONDON - Adidas has named Nicholas Baddour from French agency BBDP & Fils to take over from Neil ... Adidas after five years in the role to take up a senior client position, but there has been no news yet ... exhausted slugs crawl out. The spot was the first created by Adidas and 180/TBWA. Simpson was the second senior Adidas market to leave the company in as many weeks. Earlier this month, toy-maker Lego lured ...
By Staff, / Brand Republic 13-Aug-02
Adidas to make €1 trainers in Bangladesh
LONDON - German sports brand Adidas is planning to make trainers priced at just €1 for people who ... Adidas will begin pilot production next year in Bangladesh after being inspired by Nobel Peace ... is the pioneer of micro-loans, which help the poor start their own businesses. Adidas said that the 1 price ... or feature the Adidas three-stripes label. Last year Adidas was criticised for the amount it allegedly paid ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Adidas to sponsor World Cup website
LONDON - Sports clothing brand Adidas is to sponsor the 2002 World Cup football tournament's global ... The agreement will provide Adidas, already a sponsor of the event, with a tailored marketing ... , Adidas will be given branding opportunities across Yahoo's network of sites, which attract 219m unique visitors a month. Herman Deininger, head of global business development at Adidas parent Adidas ...
By Claire Billings, / Brand Republic 07-Mar-02
Kournikova does a Monroe for Adidas
LONDON - Adidas has unveiled its latest advertising campaign, staring David Beckham, Anna ... The ads are the first to be made since Adidas announced that it had awarded its £70m advertising account to 180 and TBWA\ in January, dumping Leagas Delaney after eight years. Three spots have been ... worked on music videos for acts such as Prodigy and Massive Attack. Adidas says that the ClimaCool ...
By Jennifer Whitehead, / Brand Republic 12-Mar-02
Adidas pull sponsorship of Gumball 3000
LONDON - Adidas has confirmed that it has withdrawn its support and sponsorship from the pan ... the deaths. A spokesman for Adidas released a statement outlining the reasons for the immediate withdrawl of support: It is with great shock and regret that adidas learned about the tragic incident that occurred ... occurrence, adidas has decided to completely withdraw its involvement and endorsement of the rally ...
By Joanne Payne / Brand Republic 10-May-07
Adidas names new global marketing chief
LONDON - Adidas has moved Uli Becker, its head of global brand marketing, across to do the same job ... The appointment of Liedtke, who was vice-president of marketing for Adidas America, follows the conclusion of the £160m global pitch to consolidate the media planning and buying for the Adidas and Reebok ... leading the marketing team in the Adidas and Reebok integration process, which started when Adidas ...
By by Mark Banham / Brand Republic 17-May-06
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