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Apple brings in Peep Show stars for Mac campaign
LONDON - Apple has unveiled a series of ads comparing the qualities of the Mac and the PC ... campaign. The TV creative, conceived and developed by TBWA\London can already be seen at Apple s UK site ... the part of the PC and one plays the part of the Mac. They compare the PC and Mac in terms of crashes, viruses and discuss using an office computer such as the PC compared with using the Mac to improve home ...
By by Joanne Payne / Brand Republic 29-Jan-07
Apple's PC vs Mac attack is cleared by watchdog
LONDON - The Advertising Standards Authority has overruled 14 complaints about Apple's 'PC vs Mac ... they used, had problems while Macs did not. Apple submitted data and news articles to the ad watchdog ... \London. In particular, they challenged the Mac character s assertion I run Mac OS X so you don t have to worry about ... rather than any other operating system. It also understood that the campaign did not imply that Macs ...
By Daniel Farey-Jones / Brand Republic 13-Jun-07
Record Mac and iPhone sales lift Apple profits 47%
LONDON - Apple has beaten analysts expectations and reported a net profit of $1.67bn (£1bn ... For the fiscal quarter ended 26 September, Apple earned $9.87bn in revenue, up 25% year on year from $7.8bn. Analysts had been expecting revenue between $8.74bn and $10.55bn. Apple sold 3.05 million ... . Apple's iPhone sales were boosted by the unveiling of the 3GS in June, at which time Apple also cut ...
By Jacquie Bowser / Brand Republic 20-Oct-09
TBWA denies putting pressure on Mac magazines
Apple Computer’s advertising agency TBWA\Chiat\Day denies pressurising Macintosh publications over ... sites AppleInsider and Mac News Network to remove information about Apple’s new G4 Cube before it had ... LONDON (Brand Republic) - Apple Computer’s advertising agency TBWA\Chiat\Day denies pressurising Macintosh publications over their use of rumours about Apple and its products. The agency was responding ...
Brand Republic 22-Sep-00
Apple TV set to make UK debut
LONDON - Apple TV is coming to the UK and Ireland, allowing iTunes content downloaded from a Mac ... The technology giant says that Apple TV will change the way consumers watch digital media ... special Apple remote control, which works within a distance of 30 feet. Apple TV will connect to a ... an iTunes library to the TV, ready to watch. Apple TV uses a 40GB hard drive, allowing users to store up ...
By Joanne Payne / Brand Republic 23-Mar-07
Apple attacks Microsoft's Vista in latest TV ads
NEW YORK - Apple has released two new 'Mac vs PC' ads in retaliation to Microsoft's current ... The 'Get a Mac' TV ads, airing in the US, once again feature actor Justin Long as Mac and author ... mention of the word "Vista" with a buzzer overriding all Mac's efforts to speak. 'V Word ... , created by Crispin Porter + Bogusky, was launched to take back some of the ground gained by Apple with its ...
By Staff / Brand Republic 21-Oct-08
Microsoft fights back against Apple's PC stereotype
NEW YORK - Microsoft has hit back at Apple's geeky stereotype of a PC user in its 'Mac vs PC ... and that this was its plan from the beginning. In the new ad it attempts to highjack the Apple ads, which involve "I'm a PC ..." and "I'm a Mac" dialogue between a geeky suited guy and a chilled out Apple user ... user in the Apple ads in the US. He kicks of the ad by saying: "Hello. I'm a PC and I've been made ...
By Staff / Brand Republic 19-Sep-08
Apple's legal team calls Microsoft over knocking ads
LONDON - Microsoft has laughed off Apple's request to stop running its 'Laptop Hunter' US ad ... 'm a PC' ads, launched last year, which were created in response to Apple's 'Mac vs PC' ads, which ... Apple's Macintosh models but dismiss them because they are too expensive. Kevin Turner, Microsoft's chief operating officer, said that Apple's legal team had called him and asked him to cancel the ads ...
By Jacquie Bowser / Brand Republic 17-Jul-09
Apple targets 'the other 95%' with $50m ad campaign
NEW YORK - Apple Computer is launching a $50m (£35m) advertising campaign, its biggest since ... starring real members of the public who switched from PCs to Macs. Shot against a white background and talking to camera, the Mac converts talk about their experiences with PCs and why they now prefer Macs ... relationship." "These are not actors -- they're real people who have switched from PCs to Macs, telling ...
By Staff, / Brand Republic 10-Jun-02
The Brand Council case studies: Apple
Case study provided by The Brand Council. In 1977, the Apple II put the company founded ... Microsoft's Windows operating system, saturating the market, Apple began to focus on niche creative ... fans and became renowned for being incredibly powerful whilst fun and intuitive. From there Apple's G3 ...
Brand Republic 27-Jan-03
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