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Apple launches iPod shuffle that talks
LONDON - Apple has launched a new version of the iPod shuffle that is half the size of the previous ... Chinese. The 4GB device is available in black or silver at a cost of 59. Apple will continue to sell the 1GB iPod shuffle, which can store around 240 songs, for 31. Greg Joswiak, Apple's vice president ... -fareast-language:#0400; mso-bidi-language:#0400;} The third generation iPod shuffle is smaller than an AA ...
By Nikki Sandison / Brand Republic 12-Mar-09
Microsoft sustains iPod challenge with new Zune models
with the dominant player in the digital music business, Apple's iPod. ... Bill Gates, Microsoft chairman, launched the first generation almost a year ago, which made little impact on iPod s dominance, but Microsoft expects the new Zune to become the clear number-two to Apple ... player. Apple has reportedly sold more than 100m Ipods in the six years they have been on the market. ...
By Jacquie Bowser / Brand Republic 03-Oct-07
Apple unveils new iPod ad starring Bob Dylan
starring in a spot for Apple's iPod that cross-promotes his new album, 'Modern Times', the first in five ... for Apple products. It also features an almost-silhouetted dancer prominently displaying a white iPod -- a motif that runs through all of the iPod advertising. The spot can be viewed online at the Apple site, on a page that also has a link to where people can buy 'Modern Times' and the full range ...
By by Jennifer Whitehead / Brand Republic 30-Aug-06
TBWA scoops Grand Prize for iPod at Effie Awards
'Silhouettes' campaign for the Apple iPod, fighting off competition from Leo Burnett, which scooped the most ... As well as winning the Grand Effie for Most Effective Campaign for its iconic iPod work, TBWA took home a Gold Effie in the Consumer Electronics category and a Gold Global Effie, which recognises campaigns that have proven effective in six or more countries across two or more regions. The iPod ads ...
By by Julia Pearlman / Brand Republic 08-Jun-05
Apple warns of copyright infringement over iPod brand
LONDON - Apple has followed Google's example by sending cease and desist letters to companies ... According to media reports, Apple, which has a registered trademark for the iPod brand, has ... that the titles infringe the iPod trademark. Apple is particularly concerned about alleged design similarities ... between Apple's iPod mark and the Profit Pod mark. Both devices receive and transmit data, and are used ...
By by Alex Donohue / Brand Republic 16-Aug-06
Napster chooses Super Bowl to start $30m iTunes fight
to fight the dominance of Apple's iPod, kicking off with a spot during the Super Bowl this weekend. ... the most innovative, versatile and best value music service on the planet." Apple is also using ... ,700 mini iPod players. Separately, Ford has pulled an ad it was planning to run during the Super Bowl ...
By Staff, / Brand Republic 03-Feb-05
'Podvertising' is born as Virgin Radio launches podcast for Pete & Geoff show
such as Apple's iPod.
By by Jennifer Whitehead / Brand Republic 10-Mar-05
Apple expected to reveal new iPod range
LONDON - Apple is widely expected to unveil a new line of iPods and the latest version of iTunes ... which feature its iconic iPod silhouette and the tagline "It's only rock and roll, but we like it". Apple has previously used September media events to showcase new and refreshed iPod models ahead of the lucrative period in the run up to Christmas. The new iPod touch is rumoured to feature a 3.2-megapixel ...
By Jacquie Bowser / Brand Republic 01-Sep-09
Apple and Motorola close to unveiling iPod phone
NEW YORK - Apple is on the verge of unveiling the first version of its personal music system iPod ... According to a report in The New York Times, the phone is to be unveiled next week. The new device will be made by Motorola and includes the iTunes software used to download and manage music and power an iPod ... of handset. Apple is due to make a major announcement -- beleived to be the new phone -- on September 7 ...
By by Staff / Brand Republic 30-Aug-05
Apple follows success of iPod with the budget Shuffle
NEW YORK - Apple is capitalising on the wild success of its iPod portable music player, of which ... The iPod Shuffle was unveiled at Macworld, with Apple chief executive Steve Jobs boasting ... . It operates in the same way as the iPod and the iPod Mini, using the Apple music programme iTunes to transfer ... consumers back £99 for the cheapest model. At the same time as unveiling the iPod Shuffle, Apple said ...
By Staff, / Brand Republic 12-Jan-05
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- Account Manager, Livewire PR
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