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WCRS scoops Anna for BMW April Fool ad
Advertising, for its April Fool BMW ad featuring a canine repellent alloy protection system. ... admit it. Bleary eyed on April 1. This one caught me out. Only as far as Dr Hans Zoff, mind you. A worthy April Fools ad in the BMW tradition." Ramsey nominated a further five national newspaper ads ... and the National Express ad will also be considered for the Topicality Award. The other nominations for April ...
By Nikki Sandison / Brand Republic 21-May-08
Together creates energy wasting day viral as April Fool
to waste as much energy as possible as an April Fool's Day spoof.
By Nikki Sandison / Brand Republic 26-Mar-08
You've been had - roll up for the Brand Republic April Fool round-up
LONDON - Jamie Oliver, Gypsies and Prince Harry were the butts of April Fool's jokes by today ... the Eurocrats got it in the neck again with "Barmy Brussels bureaucrats want to BAN April Fools' Day -- because ... , it appeared that the Mail's Fool was another article headlined "Rocket man goes out with a bang: Widow ...
By by Staff / Brand Republic 01-Apr-05
Sun launches viral campaign for typing genetic monkey
LONDON - The Sun has launched an April Fool's Day viral campaign about a genetically engineered ... was an April Fool's joke, Marty said he'd not heard of that one. According to Dr Brockenfuhr: "At first I ... Sun is all about entertainment. April Fool's Day presented us with a great opportunity to expand ...
By Staff, / Brand Republic 01-Apr-03
Al Fayed's Harrods to take WSJ to court over Enron jibe
'humorous' article in response to an April Fool's press release, which questioned whether the famous ... ?" last year in response to an April Fool's Day press release issued by Harrods. The press release said ... with further questions to contact Loof Lirpa at Harrods. Loof Lirpa, April Fool backwards, is a classic April 1 ... to the initial April Fool's Day release. The case will be heard in the UK after a High Court judge rejected Dow ...
By Staff, / Brand Republic 22-May-03
Turtle Wax and Russian Standard aim for fool's gold
-flavoured press ad were among advertisers' efforts to amuse the public on April 1. ... with an ad urging people who had not been caught out by April Fool's stories to get in touch, because "we ... to point out: "We're not saying we don't want anyone who has fun on April Fool's Day." ... involved in the Daily Mail's editorial fooling with a story claiming the brand is testing 'Ready Silent ...
By Staff / Brand Republic 01-Apr-09
Harrods left with £500,000 legal bills as libel case fails
it lost its 'Enron' High Court libel battle against The Wall Street Journal over a hoax April Fool's story. ... with collapsed energy giant Enron in a story headlined "The Enron of Britain?" on April 5 2002. The paper said the story was in response to a April Fool's press release, which claimed Harrods was to float. The press release said that anyone interested should contact Loof Lirpa, or April Fool spelt backwards. However ...
By Staff, / Brand Republic 18-Feb-04
BBC comes clean about April Fools penguin joke
LONDON - The BBC has come clean about its April Fools joke involving flying penguins ... of marketing communications and audiences for future media and technology, said: The purpose of the April Fools campaign is to continue to raise awareness of BBC iPlayer, and bring to life the benefits ...
By Darren Davidson / Brand Republic 02-Apr-08
Perfect Fools appoints Chalmers as senior partner
LONDON - Digital creative agency Perfect Fools has appointed former Strawberry Frog creative Mark ... Chalmers brief is to work across Perfect Fools current Stockholm and New York offices as well ... -Cola and Asics Onitsuka Tiger. Since leaving the agency in April last year Chalmers has independently created ... -founder and partner of Perfect Fools, said: Mark has natural creative flair, insight and an enviable track record ...
By Nikki Sandison / Brand Republic 08-Apr-08
Harrods begins action against WSJ over 'Enron' article
case accusing the publisher of libel after an April Fools joke backfired and led to an article ... The story in The Wall Street Journal was written in response to an April Fool's press release ... was tricked by an April Fool joke by Harrods' owner Mohammed Al Fayed. The hoax release had claimed that Harrod's was to be floated on the Stock Exchange. The April Fool press release came with a clear giveaway ...
By Staff, / Brand Republic 17-Feb-04
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