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Thomas Cook sponsors ITV's new Tarrant quiz
LONDON - Arena BLM has negotiated a sponsorship deal between travel agency Thomas Cook's Foreign ... Foreign Exchange service, which is a fundamental product within our portfolio." Pippa Glucklich, Arena BLM's managing director, said: "The Colour of Money concept and audience is a perfect fit for Thomas ...
By Ben Bold / Brand Republic 20-Feb-09
BLM backs launch of Columbus global network
International, has been confirmed by its three senior partner agencies BLM, Horizon Media and Cossette Media. ... media planning and buying networks. BLM's chairman Nick Lockett takes the position of chairman ... path into the global media arena for years. Delagrave added: "Our clients are demanding ...
By by Alex Donohue / Brand Republic 12-Jul-06
BLM acquires luxury brands media agency Red
LONDON - BLM has diversified its media billings with the acquisition of Red Media, an independent ... Steve Booth, BLM chief executive, said: "Red is a perfect strategic fit and signals the first move in our strategy to double the size of BLM in two years." Senior Red staff, including managing director ... capability would boost returns for BLM clients, which include T-Mobile, Inchcape, Invesco and Domino's Pizza ...
By by Daniel Farey-Jones / Brand Republic 18-Jan-06
BLM boosts offering with sports marketing division
LONDON – BLM is launching a sports marketing division, BLM Sports Marketing, to be headed up ... of BLM Sports Marketing, was formerly business development director at M&C Saatchi Sponsorship alongside ... channels." The new agency will also work with existing BLM clients to find ways of bringing sport into the communications mix. BLM's chief operating officer Charlie Makin added: "Sport needs to treated as a serious ...
By Staff, / Brand Republic 19-Feb-04
BLM extends digital offering with KWord acquisition
LONDON - Independent media agency BLM has beefed up its search marketing operation by hiring former ... Search optimisation agency KWord will become part of BLM Quantum, BLM's digital arm. Krichefski ... and reports to Dan Clays. He is charged with building a dedicated search function, but will also advice BLM ... worked on include Travelocity, Best Foods, Clarks and Citroen. The deal follows BLM's acquisition ...
By by Jennifer Whitehead / Brand Republic 14-Mar-06
BLM targets French audience for new Pathe release
LONDON - BLM has unveiled its first campaign for Pathe since it retained the film distributor's £7m ... as France s answer to Shakespeare in Love . BLM has planned TV, press, outdoor and online activity ... press campaign covering quality papers and magazines, and BLM struck a deal with The Guardian to write a ... . Henry Daglish, business director at BLM, said: It s a fantastic example of the relationship between BLM ...
By Daniel Farey-Jones / Brand Republic 13-Jul-07
Setanta appoints BLM to target Aussie rugby fans
LONDON - Subscription broadcaster Setanta Sports has hired media buying agency BLM Media to create ... BLM Media s global arm, Columbus Media, has put together an online, outdoor and print campaign ... .com.us , as well as via posters in Antipodean bars in London. Henry Daglish, BLM Media director, said: Rather ... that targets Australians visiting websites back home and their own national titles. Setanta appointed BLM ...
By Maria Esposito / Brand Republic 27-Mar-07
BLM retains Pathe's £7m media account
LONDON - BLM has retained its £7m Pathe account after a four-way pitch also involving Universal ... , marketing manager, with the help of the AAR. The BLM team was led by Henry Daglish, BLM group business director, and Laura Langthorne, account manager. Paul van Barthold, BLM chief operating officer, said ... forward BLM is committed to integrating digital campaigns with Pathe s traditional heartland media. We re ...
By Daniel Farey-Jones / Brand Republic 27-Jun-07
BLM plays up planning and performance in restructure
LONDON - Media agency BLM has undergone a restructure to give a central role to its business ... in which its specialist agency BLM Quantum has become the second largest independent. The investment has ...
By Daniel Farey-Jones / Brand Republic 15-Aug-07
BLM drops Hallmark media account after disagreement
LONDON - Independent media agency BLM has resigned the £750,000 planning and buying account ... Steve Booth, chief executive of BLM Group, said: "Despite a five-year relationship ... for the morale of my staff and the continued growth and success of BLM Media." The Hallmark Channel is part ... . BLM has held the Hallmark account since 2001. The agency's roster of clients includes Domino's Pizza ...
By by Mark Banham / Brand Republic 13-Sep-06
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