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BD scoops DMA door drop award for Lurpak campaign
within the FMCG arena -- and particularly with Arla in the past ten years -- but it's always a pleasure ...
By Jacquie Bowser / Brand Republic 27-Feb-09
ASA axes misleading Gary Rhodes Flora TV campaign
The ASA said the ad was misleading, ruling the Unilever brand did not have "sufficiently robust evidence" to support the claim that more people preferred Flora Butterly. It launched an investigation after Lurpak manufacturer Arla Foods, and 30 viewers, complained. In the ad, Rhodes conducts taste ...
By Nadia Ghani / Brand Republic 25-Feb-09
Arla appoints Life on below-the-line Cravendale brief
LONDON - New marketing agency Life has picked up the below-the-line brief from Arla-owned milk
By Staff / Brand Republic 15-Aug-08
LMG provides Sainsbury's insight with Self Serve tool
A number of leading FMCG companies have already signed up, including Nestle, Unilever, Arla, Kimberly Clark and Birds Eye. The tool, called Self Serve, provides analysis of Sainsbury's till figures overlaid with Nectar customer data direct to clients via an online portal. LMG said that in contrast ...
By Nikki Sandison / Brand Republic 10-Jul-08
Arla Foods takes Lactofree brand onto TV
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time ... throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...
By Nikki Sandison / Brand Republic 21-Dec-07
ITV1's Sold beaten into fourth place in last night's ratings
for his role as the librarian Giles in Buffy the Vampire Slayer . It is sponsored by Arla Foods ...
By Jennifer Whitehead / Brand Republic 14-Dec-07
Supermarkets accused of £270m dairy price fixing
The Office of Fair Trading has said the major supermarkets, along with dairy processors Arla, Dairy Crest, Lactalis McLelland, The Cheese Company and Wiseman, engaged in fixing the retail prices of milk, butter and cheese by sharing commercially sensitive information, such as price increases over a two ...
By Jacquie Bowser / Brand Republic 20-Sep-07
Kwik Save calls time on a third of its shops
, these relationships deteriorated, and late last week Arla foods stopped its milk supplies, citing payment problems ...
By Charlie McCathie / Brand Republic 30-May-07
Arla Foods awards Middle East creative business to Horizon.FCB
DUBAI - Dairy giant Arla Foods has handed its creative advertising account for the Gulf and Levant ... . The account covers all of Arla s brands in the Gulf and Levant, including Lurpak butter and Three Cows Cheese ... : This is a big win for us. We have a lot of respect for Arla Foods and this is one of the most coveted pieces ... heavily. Arla Foods is one of the world s largest dairy companies and has offices across the region ...
By Iain Akerman / Brand Republic 30-May-07
Blow for DDB London as £15m Lurpak work shifts to W&K
LONDON - Arla Foods has handed the estimated £15m iconic Lurpak butter advertising account ... , Arla Foods business unit director for butter, spreads and margarine, said: "Wieden Kennedy London ... of the Cravendale milk brand, also part of Arla Foods. The company began a wider review of its ad agencies ... was axed in 2004 and replaced with a young woman called Maria. Arla was at the centre of a crisis ...
By by Jennifer Whitehead / Brand Republic 16-Aug-06
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- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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