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Underwear showdown as Beckham takes on Armani
Emporio Armani has signed up another celebrity footballer, Cristiano Ronaldo. ... 'spokesmodel' for Emporio Armani men's underwear and Armani Jeans, the company has confirmed in a statement ... appeared in a series of seductive press and billboard ads for Armani wearing skimpy briefs for the last four years, though it is understood his contract with Armani is due to run out in January. Beckham ...
By Darren Davidson / Brand Republic 12-Oct-09
Megan Fox joins Ronaldo as face of Armani
LONDON - 'Transformers' actress Megan Fox has been signed up by Armani as the new brand ambassador ... The announcement follows Armani's decision to replace David Beckham as the new brand ambassador for Emporio Armani Underwear with Real Madrid footballer Christiano Ronaldo. In a brief release Armani ... was previously the female face of Emporio Armani Underwear. The first campaign with Fox is set for January, while ...
By James Quilter / Brand Republic 15-Oct-09
Armani opens its first home store in London
LONDON - Fashion designer Giorgio Armani will open the first UK branch of his Armani/Casa home ... The 600-square-foot store is situated adjacent to the Armani Collezioni boutique on New Bond Street, and will be devoted to Armani's home furnishings range, which includes furniture and accessories such as ornaments, fabrics and lighting. The design, like other Armani/Casa stores, will have a loft-style look ...
By by Joanne Oatts / Brand Republic 13-Sep-06
Armani signs Josh Hartnett for new fragrance campaign
NEW YORK - Fashion label Emporio Armani is backing the release of its new Diamonds for Men ... , which include shots that look like he is being photographed by paparazzi. Giorgio Armani reportedly set ... . The selection of Hartnett makes him the first male celebrity to represent Giorgio Armani Beauty. Armani previously backed the women's version of the fragrance -- Emporio Armani Diamonds -- with a TV ad starring ...
By Staff / Brand Republic 21-Jul-08
Independent goes Red with Armani as guest designer
Giorgio Armani to guest design the September 21 edition of the newspaper. ... Italian fashion designer Armani follows in the footsteps of Bono, who guest edited an issue ... poverty and Aids in Africa. Emporio Armani, one of Armani's fashion brands, is also involved with the initiative. As well as being designed by Armani, the September 21 issue will have articles by public ...
By by Jennifer Whitehead / Brand Republic 13-Sep-06
Posh strips down to underwear for Giorgio Armani
LONDON - Following up on its well-exposed David Beckham ads, Emporio Armani has signed a £12m deal ... Victoria Beckham is set to make her Armani debut across media including billboards and posters ... -known for its provocative ad campaigns. Giorgio Armani said: "Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign." "Victoria is a style icon, a dynamic lady whose ...
By Ben Bold / Brand Republic 30-Oct-08
Posh reveals seductive side in Armani underwear ads
LONDON - Victoria Beckham's first sultry shots for Emporio Armani women's underwear have been ... and knickers will be used in a global ad campaign for Emporio Armani's spring/summer collection along with a ... and underwear. Victoria was signed up by Emporio Armani last October in a deal said to be worth 12m over three years. David Beckham's ads for Armani proved a hit last year, attracted screaming crowds in San ...
By Nikki Sandison / Brand Republic 15-Jan-09
Beckhams' Armani underwear ads spoofed by Paul Daniels
LONDON - Aged television magician Paul Daniels and wife Debbie McGee have posed in Emporio Armani ... of user-generated content is likely to puzzle the Milan based fashionistas. Emporio Armani spent a ... , apparently conceived and composed their take on the glamour of Armani themselves. There decision follows ... of her in swimwear on his blog to confound her critics, and the spoof Armani picture appears ...
By Daniel Farey-Jones / Brand Republic 17-Feb-09
David Beckham strips off for Giorgio Armani ad
LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani ... ambassador of Giorgio Armani in November. The deal will net Beckham a reported $20m over three years, while the ads, which show the player wearing Emporio Armani underwear, will be shown on billboards in New York ... in a series of ads the footballer will do for Giorgio Armani over the next three years ...
By Alex Donohue / Brand Republic 11-Dec-07
Armani Junior ad deemed offensive for sexualising child
LONDON - Armani Junior, the fashion label, has been rapped over an advertisement showing a child ... The company withdrew the ad after the negative feedback and said that it would never use it again. It showed a child sitting in the sand wearing only a pair of jeans and a string of beads. The child had long blonde hair and it was unclear as to whether it was a boy or a girl, although Armani Junior later said ...
By Jennifer Whitehead, / Brand Republic 12-May-04
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