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Asics goes for 'sneakerheads' in BlueberryFrog push
LONDON - Following in the retro footsteps of Nike's Air Max and Adidas's Stan Smiths, Asics ... in the push. Carsten Unbehaun, senior marketing manager for Asics Europe, said: "BlueberryFrog has created a ... with sneakerheads and ordinary consumers alike." BlueberryFrog worked with Asics Europe earlier this year ...
By Josh Brooks, / Brand Republic 24-Sep-03
Asics consolidates European creative into Amsterdam Worldwide
LONDON - Sportswear brand Asics has consolidated its European and Russian creative business ... Normal 0 Amsterdam Worldwide, formerly Strawberry Frog Amsterdam, has worked on Asics' Onitsuka Tiger brand since 2002 and landed global duties in 2006. Asics, which stands for Anima Sana ... for Asics Europe, said: "Since joining Asics one year ago, I have been impressed by the creativity ...
By Daniel Farey-Jones / Brand Republic 13-Jan-09
Asics pushes performance in debut UK television ad
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a ... the television ad for Asics, which will air on MTV, for free. The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ... production company Ferocious Films. "We wanted to give Asics a separate identity from other big players ...
By Jennifer Whitehead, / Brand Republic 18-Dec-02
Asics launches international TV campaign with 'runners shop'
LONDON – Japanese sports brand Asics is launching an international television campaign with an ad ... The "runners shop" spot has been created by Asics European agency Aimaq Rapp Stolle Berlin with the help of British film production company Gorgeous and directed by Carty. With a soundtrack of Euro ... . Asics is the fifth-largest sports brand in the world and is the fastest-growing sports brand worldwide ...
By by Julia Pearlman / Brand Republic 19-Jan-06
Brandnation wins Asics PR account after two-way pitch
LONDON – Brandnation has been appointed by sports clothing brand Asics to work on its PR account ... Asics-related UK sports events. Athletes contracted to the company include Stefano Baldini, Iwan ... , Brandnation managing director, said: "Asics is a highly regarded technical sports brand renowned amongst ... for the Asics brand across the board. It is an excellent win for our sports division." Asics is the world ...
By by Julia Pearlman / Brand Republic 13-Oct-05
Asics to relaunch Bruce Lee trainers in Kill Bill tie-up
LONDON - Sportswear firm Asics Europe has appointed guerrilla agency BlueberryFrog to promote its ... The agency has been hired by manufacturer and founder of the brand, Asics Europe, to target the UK ... marketing campaign. Asics, the fifth largest brand in the sports shoe market worldwide, claims Onitsuka ... was not the result of a product placement deal, but was specifically requested by Tarantino via Miramax from Asics ...
By Juliette Garside, / Brand Republic 18-Jun-03
Asics follows upside-down athlete in Onitsuka Tiger push
LONDON - Asics, the cult Japanese sports shoe brand, sends up illegal substances with the help ... Amsterdam-based ad agency Strawberry Frog devised the campaign, which pushes Asics premium heritage sports shoe, the Onitsuka Tiger, which has also been popularised by Uma Thurman wearing them ... such as 34 magazine, created by the founders of Wallpaper. Asics claims it is sending the Hero Breath cans ...
By Staff, / Brand Republic 04-Aug-04
Celebrity Sell Out: Asics sells out to Nell McAndrew
for trainer brand Asics. Other recent stories on Celebrity Sell Out include: Gemma Arterton says Spanx ...
By James Quilter / Brand Republic 30-Mar-09
Asics unveils manga comic to drive word of mouth for Onitsuka Tiger shoes
LONDON - Trainer brand Asics Onitsuka Tiger is running a European integrated campaign through ... on sale in 1984 and re-released by Asics brand Onitsuka Tiger for 2005. Asics has also briefed ...
By by Daniel Farey-Jones / Brand Republic 02-Mar-05
Onitsuka Tiger unveils global campaign to mark 60th anniversary
LONDON - Onitsuka Tiger, Asics' premium trainers and apparel brand, is launching a year-long global ... Normal 0 The 'Cycle of Life' campaign, created by Amsterdam Worldwide, will launch at the beginning of February, and also promotes the brand's Spring-Summer 2009 collection. The creative is designed to bring to life the heritage and authenticity of Asics ' Onitsuka Tiger through a ...
By Darren Davidson / Brand Republic 30-Jan-09
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