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IAB Engage: UKOM measurement system details revealed
LONDON - The new UKOM online audience measurement system will provide specific data on online video ... and the Association of Online Publishers. Its creation followed the abortion of a previous plan to create a more ... , that consumers spend time on while online. Video data will include demographics, duration, stream count ... to allow them to better plan online campaigns in terms of demographics and reach. Ainsworth said: "The big ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... Research published by the European Interactive Advertising Association today showed that 83% of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ...
By Staff / Brand Republic 16-Nov-09
Jouning named publisher of Condé Nast Digital Britain
LONDON - Condé Nast has appointed Jamie Jouning, launch publisher of Wired magazine, as publisher ... Wired in March 2009, Jouning was associate publisher of GQ and GQ Style. He has also been promotions ... considerable publishing experience and contacts in the agency and client worlds will be of great benefit to the project. "During his time as launch publisher of Wired, his leadership of the team, energy and strategic ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
service remit, under legislation outlined in the Digital Economy Bill, published today. ... The bill updates the terms of Channel 4's remit, which only covers its linear television content, and none of its other activities. While the bill stops short of outlining a quota of digital content, it will require the broadcaster to publish an annual statement of content policy, outlining how it will fulfil its ...
By Jennifer Whitehead / Brand Republic 20-Nov-09
Absolute Radio in online listenership measurement first
The year-old company has published monthly live listening hours for February to September and plans to "provide greater insight into how our listeners hear our output online" over the coming months ... . At the moment only monthly listening figures will be released, published on the One Golden Square blog ...
By Jennifer Whitehead / Brand Republic 23-Oct-09
New York Times wrestles with online charge method
for content online after wrestling for months with the issue. ... highlights the fear among newspaper executives of driving away online readers if content is no longer free ... to cut costs. Arthur Sulzberger Jr, the publisher of the New York Times, said the cuts and a decision ...
By Staff / Brand Republic 02-Nov-09
US newspaper installs $5 weekly charge for online access
by publishers looking at ending free access to their online properties. It may be of particular interest to News ... to their homes, as well as customers of Optimum Online, an internet provider owned by Cablevision, which publishes Newsday. Information available to non-subscribers will include classified ads, information ...
By Staff / Brand Republic 23-Oct-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ... renews his association with Richard Pinder , the Publicis Worldwide chief operating officer and former ... . The AOP Product Development Committee will help publishers maximise their digital investments. ( Media ...
By Staff / Brand Republic 13-Nov-09
London Lite faces axe in Associated consultation
LONDON - Associated Newspapers has said it could close the London Lite after starting a formal ... The Lite's future has been under review since the closure of its former rival, News International's thelondonpaper in September. However, Associated has now given notice it may close the paper after starting a formal consultation with 36 London Lite employees. Steve Auckland, managing director, Associated ...
By Daniel Farey-Jones / Brand Republic 27-Oct-09
Plastic surgery ads should be banned says cosmetic surgeons association
Nigel Mercer, president of the British Association of Aesthetic Plastic Surgeons, told The Independent that potential profits had drawn in growing numbers of medical practitioners to the sector over the past decade. Cosmetic surgery in the UK is unregulated. Mercer criticised the commercialisation ...
By James Quilter / Brand Republic 16-Nov-09
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