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Internet users lack knowledge of behavioural targeting

LONDON - Almost three-quarters of UK internet users are not aware of the use of behavioural ... Advertising Bureau and business law firm Olswang. Nick Stringer, head of regulatory affairs at the IAB, said ... to opt out from the technology. On the plus side for supporters of behavioural advertising, 74% of internet users are comfortable with it when they are given information on what data is collected and how ...

By Jennifer Whitehead / Brand Republic 28-Oct-09

IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson

, video and display advertising, the chief executive of the Interactive Advertising Bureau Guy Phillipson ... its journey from the smallest advertising medium in 2002 to become the biggest in 2009. Overall ... , also pointing to growth of 199% for online video advertising. Another reason for believing in the continued upward thrust in the online advertising market is the potential of the display advertising sector ...

By Daniel Farey-Jones / Brand Republic 11-Nov-09

Trading Places: This week's people moves in advertising, digital, marketing and media

LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... as creative director. ( Brand Republic ) Digital The Internet Advertising Bureau has appointed Publicis ... Advertising Chris Clarke , the global chief executive of SapientNitro , is moving from New York to take charge of the London office of the recently merged agency. ( Campaign ) Publicis Groupe ...

By Staff / Brand Republic 20-Nov-09

IAB Engage: AOL's Levick says next phase of internet is all about content creation

LONDON - Jeff Levick, president of global advertising and strategy at AOL, told digital marketers ... of the internet (1990 - 2000) was about "access", getting people online, the second phase (2000 - 2009) was about ... healthy in the coming internet economy. Firstly, he said that the market is overdue for a shift and we ... they are running out of places to advertise their brands. He said there is so much reality programming on TV ...

By Jacquie Bowser / Brand Republic 11-Nov-09

TV and PC retailer moves into internet movie delivery

that will deliver films just released on DVD to any internet-connected device bought in its stores.

By Staff / Brand Republic 03-Nov-09

Internet brands dominate thought leadership index

LONDON - Online businesses including Amazon have made a major impact on the latest annual Thought Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world.

By James Quilter / Brand Republic 23-Nov-09

Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media

in advertising, digital, marketing and media. ... Advertising Euro RSCG London has appointed Mick Mahoney , a creative director at Bartle ... ) Digital AOL has appointed Christian Peck as vice-president of European advertising products ... targeting, sponsored text listings and display advertising. ( Media Week ) And AOL's new board has been ...

By Joe Gill / Brand Republic 30-Oct-09

Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media

of advertising and media agencies, make the headlines as Brand Republic rounds up the latest industry moves ... ; mso-bidi-language:#0400;} Advertising Albion has promoted Andre Moreira to creative ... former group classified advertising director David German has been promoted to sales innovation ...

By Sarah Shearman / Brand Republic 23-Oct-09

Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media

to Vodafone, make the headlines in Brand Republic's round-up of this week's people moves in advertising ... Advertising TBWA Group UK has parted company with Tim Lindsay , its UK president, and has replaced him with Robert Harwood-Matthews . Harwood-Matthews has held various national and international management positions within TBWA, and was most recently the managing director of PHD in Los Angeles and San ...

By Daniel Farey-Jones / Brand Republic 06-Nov-09

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing ... ; mso-bidi-language:#0400;} Advertising Miguel-Angel Furones , Leo Burnett's former ... for about eight years, where his roles have included group head of travel and advertising manager across ...

By Staff / Brand Republic 13-Nov-09

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