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Barb moves into next stage of procurement
LONDON - TV audience measurement body Barb has invited seven companies to pitch for the new ... Barb received 24 proposals from 12 different organisations in December in the initial stage ... and transportable devices. Bjarne Thelin, chief executive of Barb, said: Suppliers are being encouraged to continue to develop their proposals to ensure that the Barb service remains progressive. We have been ...
By Daniel Farey-Jones / Brand Republic 30-Apr-07
Barb to reintroduce measurement of Sky+ audience
LONDON - Barb is set to reintroduce the measurement of homes with Sky+ from March 6 after ... homes are included in Barb's reporting panel. So far, Sky+ test data that Barb has been examining ... will be possible once more homes with Sky+ are included in Barb's reporting panel. Barb stopped reporting from ... measure" to protect the integrity of Barb data. If you have an opinion on this or any other issue ...
By by Sam Matthews / Brand Republic 03-Mar-06
Barb receives 24 applications for measurement contract
LONDON - Official television measurement body Barb has received 24 proposals from 12 different ... Applications for the tender are set to address new measurement concerns revealed by Barb ... technologies. The new proposals are just part of Barb's proposals TO broaden its measurement remit. In June, Barb updated its people meter devices in more than 500 homes to measure non-Sky+ personal video ...
By by Mark Banham / Brand Republic 19-Dec-06
Barb chief updates industry on new system
LONDON - Barb's research director Tony Wearn told the industry that its new TV ratings system had ... by conceding that the introduction of the new Barb methodology had encountered more "teething problems" than ...
By MediaTel Newsline, / Brand Republic 10-Dec-02
ITV Sport refutes Barb viewing figures
to register on official ratings body Barb's scale. The pay-TV broadcaster, jointly owned by Granada ... Digital said: "The story is completely untrue, the game actually averaged an official Barb rating of 105 ...
By Ian Valentine, / Brand Republic 18-Jan-02
Barb considers move into out-of-home measurement
LONDON - Official television measurement body Barb is considering extending its measurement of TV ... current remit by including the measurement of outdoor media. Bjarne Thelin, Barb's chief executive, said: "Barb is considering extending its measurement to include out-of-home viewing ... for proposals describes Barb's expectations of the nature and shape of the future of its service. It outlines a ...
By by Mark Banham / Brand Republic 01-Aug-06
Barb to give advertisers and broadcasters more insight
LONDON – Television measurement body Barb has responded to criticism with a move to provide ... and the identification of potential target groups. Tony Wearn, research director at Barb, said: "The Lifestyle Insights ... -year period." Barb said it expected the service to be of high value across the media industry -- from advertisers and agencies to broadcasters and programme makers. Bjarne Thelin, chief executive of Barb ...
By Sam Matthews, / Brand Republic 03-Sep-04
Carlton director Thelin replaces McDevitt as Barb chief
for Caroline McDevitt, the outgoing chief executive of audience research body Barb. ... , a former deputy chief executive of Carlton Communications, as chairman of Barb in August 2002. It was thought the race for the Barb job was down to Hugh Johnson, head of commercial marketing and research at Channel 4, and Sue Elms, managing director of Carat Insight UK. Barb faced one of its most difficult ...
By Gordon MacMillan, / Brand Republic 16-Oct-03
Barb extends research contracts for further three years
LONDON – TV audience measurement body Barb is extending its research contracts with Ipsos UK, RSMB ... with options to extend to 2009. The new extention means Barb and its contracters have more time to spend ... UK is responsible for Barb's Establishment Survey, while television research company RSMB ... audience measurement firm, is responsible for metering, collection and processing Barb's data. Bjarne ...
By Staff, / Brand Republic 06-Dec-04
E4 fails to make an impression on Barb
low to measure for some of its programmes, according to unofficial viewing figures from Barb. ... LONDON (Brand Republic) - E4, the cable and satellite entertainment offering from Channel 4, is drawing audience figures too low to measure for some of its programmes, according to unofficial viewing figures from Barb. The channel, aimed at the 18- to 24-year-old market, has witnessed ratings as low ...
Brand Republic 20-Feb-01
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