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BBC unveils Tweenies' 10th anniversary party campaign
LONDON - BBC Worldwide will celebrate the 10th anniversary of pre-school show the 'Tweenies ... it would be interested to hear from brands that would like to form partnerships. Neil Ross Russell, managing director of BBC Worldwide Children's division, said: "The Tweenies have those unique qualities ... countries, sold 21m magazine issues, 3.5m DVDs and more than 1.4m live event tickets. BBC Worldwide ...
By Nikki Sandison / Brand Republic 29-Aug-08
BBC Worldwide profits rise by 13% to £112.5m
LONDON - BBC Worldwide, the commercial arm of the BBC, has reported a 13% rise in its pre ... . During the financial year, BBC Worldwide continued to invest in its digital and global brands, introducing ads on BBC.com for web users outside the UK, building the 'Top Gear' brand by licensing ... Lonely Planet. BBC Worldwide also increased its presence in Australia, India and the USA, which have ...
By Jacquie Bowser / Brand Republic 09-Jul-08
Proximity London leads field for 2007 DMA awards
s perspective, campaigns for Early Learning Centre, BBC TV Licensing and Amnesty International UK are among ... has received five nominations in total, including three for its BBC TV Licensing campaign across ... for its work with Save The Children in the Customer Acquisition and Art Direction categories. TMW ...
By Alex Donohue / Brand Republic 01-Nov-07
Proximity London promotes creative pair to The Dreamery
several industry awards. Singleton and Bester, who were behind the BBC Television Licensing campaign ... The agency said the move was inspired by the success of its latest campaign for BBC Television Licensing, which is responsible for the TV Licence. The below-the-line campaign targeted ...
By Darren Davidson / Brand Republic 08-Aug-07
Chorion spends £5m to relaunch Mr Men television series
Mr Men and Little Miss books have been sold worldwide. Fellow digital children s channel Nickelodeon ... program to bring sketch comedy to young children. The Cartoon Network will broadcast and co ... the rights to Mr Men , Noddy and the Agatha Christie stories, is handling all media sales, licensing ...
By Jacquie Bowser / Brand Republic 16-Apr-07
Guinness World Records looks to extend brand on digital media
LONDON - Guineess World Records is seeking to extend its brand presence into worldwide licensing ... target the key demographic, children aged seven to 14 years old. Alistair Richards, chief executive ... and sells more than 3m copies worldwide. The 2007 edition will be released in the UK in late September ...
By by Danielle Wightman-Stone / Brand Republic 03-Mar-06
Future noses into pre-school market with Muffin the Mule
LONDON - Magazine publisher Future is to expand its childrens' and gaming portfolios with three ... The two childrens' magazines will increase the Future Kids imprint, which launched Jetix Magazine last year. Muffin the Mule Magazine is licensed from Peak Entertainment, and its launch coincides with the 60-year-old character's return to TV on BBC One and CBeebies for 26 episodes. It is Future's first ...
By by Daniel Farey-Jones / Brand Republic 29-Jul-05
Programme sales boost BBC Worldwide to record profit
Britain' DVD, have helped the BBC's commercial arm to amass record pre-tax profits of £55m this year. ... BBC Worldwide increased sales by 7% to £706m, as well as making cost savings of £5m. This resulted ... to £31.7m. Mark Thompson, director-general of the BBC, added: "I am delighted to see BBC Worldwide ... 's magazine subsidiary and licensed eight new international editions of BBC Top Gear. John Smith, chief ...
By by Daniel Farey-Jones / Brand Republic 14-Jun-05
Superbrands case studies: Timberland
was also launched and new licensing agreements signed for gloves, travel gear, eyewear, socks and legwear ... for men, women and children include premium boots, casual shoes, hiking boots and boat shoes, as well ... into a total lifestyle brand, it increasingly licenses its brand name out to reputable manufacturers ...
Brand Republic 09-May-05
Superbrands case studies: The Royal Doulton Company
of heritage, craftsmanship and real, long lasting value for money. The key markets worldwide for premium ... distribution operations worldwide. Approximately half of all sales are generated overseas. The Royal Doulton ... identified as key to the branded development. In early 2004 a license agreement was set up with the fashion ...
Brand Republic 29-Mar-05
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