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BBC joins with BMP to produce ads

LONDON - BBC Worldwide, the commercial arm of the BBC, has raised eyebrows by forming a partnership ... The deal is part of BBC director general Greg Dyke's plan to increase the broadcaster's revenues from commercial activity. It expands on deals the BBC already has with British Gas, HSBC and ONdigital. No licence fee money goes to BBC Worldwide, but the division seeks to gain revenue through joint ventures ...

By Claire Billings / Brand Republic 30-May-01

BBC moves closer to ads on web

The BBC could introduce advertising on one of its public service websites, prompting commercial ... report, the BBC is considering displaying ads on BBCNews.com, an international news service site planned ... LONDON (Brand Republic) - The BBC could introduce advertising on one of its public service ... ambitions for 2002-2006. Commercial rivals say the proposals could violate regulations governing the BBC ...

Brand Republic 24-Jan-01

BBC begins sale of BBC Resources

LONDON - BBC has begun the sale of its BBC Resources commercial subsidiary, which handles outside ... The sale follows a commercial review, which concluded that the unit did not exploit the BBC brand and was therefore not a core asset. BBC Resources is divided into three divisions: BBC Outside Broadcasts, BBC Studios, and BBC Post Production. The three divisions generate revenues of around 125m between them. A ...

By Jacquie Bowser / Brand Republic 15-Aug-07

BIPA slams BBC's plans for overseas online ads

LONDON - The British Internet Publishers' Alliance has slammed the BBC's plans to place ads ... The attack comes ahead of a BBC Trust meeting on February 21, during which the trust will decide ... competition funded by licence fee payers. Hugo Drayton, chairman of BIPA, said: The proposal by the BBC ... is arguing that the move would also help create momentum behind the BBC s plans to explore the possibility ...

By by Darren Davidson / Brand Republic 16-Feb-07

BBC Magazines to axe seven senior ad roles

LONDON - BBC Magazines is axing up to seven senior management roles on its ad sales team as part ... to bring the BBC Magazines ad sales team in line with consolidation among media agency networks ... The move was announced yesterday in an email to staff from Peter Phippen, BBC Magazines managing director. A BBC spokesman confirmed the restructuring plan, but stressed the job cuts were ...

By Darren Davidson / Brand Republic 17-Jul-07

MPs call for BBC to ditch plans for online ads

LONDON - A group of MPs, supported by BBC staff, have written an open letter to the BBC Trust ... whether it should host ads on BBC.com . The letter was signed by 10 MPs and follows an Early Day Motion ... ads on BBC.com would lead to accusations of impartiality in the broadcaster s output, and fear the measures would eventually lead to ads appearing on the BBC s domestic news and entertainment services ...

By Joanne Payne and Alex Donohue / Brand Republic 21-Feb-07

BBC courts trouble as it looks to take ads online

The UK’s public service broadcaster, the BBC, is considering a controversial plan to take ... remain ad-free. The need for extra revenues stems from Dyke’s calculations that, even after the BBC ... LONDON (Brand Republic) – The UK’s public service broadcaster, the BBC, is considering a controversial plan to take advertisements on its licence-fee funded website BBC Online. If the BBC pushes ...

By Claire Billings / Brand Republic 31-Oct-00

BBC rewrites Greek mythology for Athens Olympics ad

by Hercules, Hermes and Poseidon in the BBC's biggest ad campaign of the year to promote the Athens Olympic ... campaign breaks on July 4 in the half-time break of the BBC's Euro 2004 Final and during the Wimbledon Men ... Olympics on the BBC, while a reworked version of the campaign has also been produced for the Paralympics. The films were shot on location in Kythra, Greece and written by Simon Riley at DFGW. Sarah Caddy at BBC ...

By Jules Grant, / Brand Republic 29-Jun-04

DFGW ads for BBC's Freeview to break next week

LONDON - Faces of BBC stars will transform into other stars' faces in the new £5m advertising ... the evolution of the BBC from its launch in 1936. The ad will then show him pulling off his face to reveal the news presenter Sophie Raworth, who will talk about BBC Choice, the entertainment channel. She ... The ad campaign, created by DFGW, breaks on November 4 on television, posters and national press ...

By Jennifer Whitehead, / Brand Republic 30-Oct-02

Tories propose putting ads on the BBC in policy review

LONDON - In a radical rethink on the BBC, the Conservative Party is proposing that the public ... . It is unclear whether the Tories will suggest advertising on the whole BBC service or just on its new digital channels. The idea of introducing ads on the BBC has been discussed many times in the past ... the BBC, although the shadow secretary for culture John Whittingdale told the BBC that the licence fee ...

By Staff, / Brand Republic 07-May-03

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