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Superbrands case studies: BP
BP has been an international household name for decades. One of the world's largest energy ... respected brands. Together, they have made BP the global force it is today. Market Every day, millions of BP customers buy fuels, lubricants and a range of other items from more than 25 ... ampm, ARCO, Aral, BP, Castrol, Ultimate and Wild Bean Cafe. The second-largest fuels retailer ...
Brand Republic 31-Mar-08
BP drops shield in favour of sun
BP launched its new logo today in a move which sees the end of the familiar green shield. ... LONDON (Brand Republic) – BP launched its new logo today in a move which sees the end of the familiar green shield. The company’s new image -– a sun alongside the BP initials –- was developed with its environmental credentials in mind. It took a year for chairman John Browne to decide whether to axe the BP name ...
Brand Republic 24-Jul-00
BP embraces environment in brand revamp
BP is using its new image, unveiled yesterday (July 26), to reposition itself as a global retailer ... LONDON (Brand Republic) – BP is using its new image, unveiled yesterday (July 26), to reposition itself as a global retailer with environmental credentials. BP’s revamped sunburst logo will be added to all 28,000 forecourts and retail outlets within four years, including the company’s new BP Connect ...
By Camilla Palmer / Brand Republic 25-Jul-00
BP loyalty customers lose out with Nectar
of one of the scheme's partners, BP, will receive fewer rewards a litre than under its current scheme ... to attract new members, as well as help migrate existing members of the schemes run by BP, Barclaycard ... on Sainsbury's Reward Card and Barclaycard Rewards can be transferred on to Nectar, points held with BP ... at Datamonitor: "This may be because BP, unlike Sainsbury's and Barclaycard, is giving customers a lower rate ...
By Staff, / Brand Republic 17-Sep-02
Impact awarded rebranding for former BP HQ
LONDON - Full-service marketing agency Impact has won the rebranding contract for BP's former
By by Alex Donohue / Brand Republic 09-Aug-06
BP becomes sixth top-tier London Olympics sponsor
LONDON - BP has been unveiled as the sixth top-tier domestic sponsor of the London 2012 Olympic ... of the Olympic Games. With the addition of BP, LOCOG now has six top-tier partners including Lloyds TSB, EDF ... signed to date. Sebastian Coe, the chairman of LOCOG, said: "BP has a well established track record ...
By Staff / Brand Republic 03-Jul-08
BP extends green push to SimCity's virtual world
LONDON - BP has teamed up with SimCity creator Electronic Arts in a move which will put its logo ... As part of the deal, BP has paid an undisclosed amount for its logo to appear in the next edition ... version of the game. BP is understood to have approached Electronic Arts last year about getting involved ... farms, natural gas plants and solar farms in the virtual game will be branded with the BP logo ...
By Paul McNally / Brand Republic 11-Oct-07
BP denies global ad review as it conducts benchmarking
LONDON - BP is denying that it is conducting a global advertising agency review, after sending out ... of pipelines, widgets, catering services and with advertising agencies," a BP spokesman said. O&M was appointed by BP in 1999 and has worked for the company during its "Beyond Petroleum" rebrand, handled by sister WPP agency Landor, and to bring other brands, such as Germany's Aral, under the BP umbrella ...
By Staff, / Brand Republic 17-Mar-04
BP classics mix with M&S best sellers in partnership push
LONDON - BP Retail and M&S Simply Food's top sellers merge in TBWA\Manchester's first work for BP ... The work will appear in forecourts around the re-opening of BP sites with the newly incorporated M ... the partnership. The creative uses images of popular products from BP's existing convenience store offers ... . The launch work will be used to support the roll out of new BP/M S Simply Food sites through most of 2008 ...
By Nikki Sandison / Brand Republic 02-Jun-08
Rebranded BP profits soar 175% to £5.5bn
Hot on the heels of unveiling its new image last month, BP saw its profits jump 175% to 5.5bn ... LONDON (Brand Republic) – Hot on the heels of unveiling its new image last month, BP saw its ... year. BP says its recent merger with Amoco is also beginning to bear fruit, saving it 660m in yearly running costs. Along with its merger with Amoco, BP took over Burmah Castrol in July. John Browne, BP ...
By Camilla Palmer / Brand Republic 09-Aug-00
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