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ASA rejects complaints about BT Broadband ad
LONDON - A BT Total Broadband ad, highlighting its parental controls feature, has escaped a ban ... ". A voiceover then states: "Unlike some broadband providers BT Total Broadband comes with parental ... as standard with BT Total Broadband and went some way to protecting children online. The advertising ... it implied the parental software offered by BT would protect children from all online threats. BT said ...
By Nikki Sandison / Brand Republic 16-Jul-08
BT Broadband marketing practices not a threat to rivals
LONDON - Oftel, the telecoms industry watchdog, has ruled that BT's marketing tactics for its ... investigation "showed that the number of consumers taking BT Broadband as a result of '150' marketing ... was acting anti-competitively in the way it was promoting its broadband service to its existing customers ... of the complaint was BT's use of its "blue bill", which it uses to invoice its 18.5m customers, and its 150 ...
By Staff, / Brand Republic 11-Jul-03
AMV wins back £20m BT Broadband account from Fallon
LONDON - BT has shifted the £20m advertising account for BT Broadband and BT Yahoo! out of Fallon ... starring two 70s Silicon Valley geeks, speculating on the future of the internet. BT Broadband's massive ... Fallon only had the chance to produce two campaigns during its brief tenure on the broadband work, including the BT Launchcast work that appeared earlier this month. The BT Yahoo! account had been handled ...
By Jennifer Whitehead, / Brand Republic 23-Jun-04
BT Broadband withdraws ad after sexual tone worries
LONDON - An ad for BT Broadband, where a man asks a boy about underpants, has been withdrawn after ... been used without detracting from the sales message. BT Broadband decided to withdraw the ad because ...
By Jennifer Whitehead, / Brand Republic 22-Oct-03
BT mulls broadband marketing channel on Sky
LONDON - BT is considering launching a channel on BSkyB's Sky Digital that will educate viewers ... , whereas BT and BSkyB can only provide these in partnership. BT's broadband strategy has also seen ... , following its pledge in April to put technology at the heart of the company. BT aims to have 5m broadband ... BT is understood to be discussing with BSkyB how the two companies can work more closely together ...
By Claire Billings, / Brand Republic 07-Nov-02
BT signs broadband content deal with DreamWorks
for its BT Vision television-via-broadband service launching this autumn, to bring DreamWorks' catalogue ... BT Vision customers will be able to receive a range of film, music and television programming ... ' and the 'Shrek' franchise starring Mike Myers and Eddie Murphy. Dan Marks, chief executive of BT Vision, said ... and control that they want." BT Vision customers will also be able to request more recent titles as part ...
By by Mark Banham / Brand Republic 18-May-06
BT Yahoo! Broadband and Yahoo! unveil LAUNCHcast
LONDON – BT and Yahoo! are backing the launch of their new online radio service, which allows ... Called LAUNCHcast, the BT Yahoo! Broadband and Yahoo! service allows users not only to hear ... in this market." BT Yahoo! Broadband and internet customers will have access to additional LAUNCHcast features ... available on Yahoo! UK & Ireland and BT Yahoo! since October 2003. Internet radio is one of the web ...
By Staff, / Brand Republic 10-May-04
Easily.co.uk offers special email in BT Broadband link-up
companies, has been selected as a partner for the BT Broadband start page. ... " section on BT Broadband's website. BT Broadband, BT's high-speed internet service for home users, has ... service. To promote the partnership, BT Broadband customers can register a personalised virus ... offer will be available indefinitely for BT Broadband customers. New email accounts comprise a chosen ...
By Staff, / Brand Republic 01-Apr-03
Tribal DDB to boost sales of BT Yahoo! broadband
LONDON – Tribal DDB is creating an online advertising campaign for BT Yahoo! in a bid to increase ... The "Island Paradise" campaign comprises a microsite and advertising across the BT Yahoo! network and aims to simplify the broadband messge for consumers. Matt Dyke, head of planning at Tribal DDB, said: "While signing up or upgrading to broadband is desirable to many consumers, actually taking the plunge ...
By Staff, / Brand Republic 20-Aug-04
BT smashes broadband connection target by 5m
LONDON - BT is set to break through the 10m broadband barrier, smashing its initial target of 5m ... broadband availability was 66%. It now stands at 99.8% in 2007. The 10m connections are shared between BT ... than 13m people in the UK now use broadband. In terms of BT's share of the broadband market, its ... 2006. BT Retail holds a 24% market share of the total broadband market and boasts more than 3m ...
By by Joanne Payne / Brand Republic 03-Jan-07
Jobs
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- , Central London
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- GOOD BENEFITS, Central London
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- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
