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Internet brands dominate thought leadership index
Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world. ... The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...
By James Quilter / Brand Republic 23-Nov-09
New tool claims to be able to identify next meerkat-style success
the next advertisement that will create "brand contagion", in the way that the meerkat has ... that corresponds with how they feel. The survey tool also displays a separate avatar to represent the brand behind the ad. Users must also adjust this avatar to show how the ad has made them feel towards the brand ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
account working on brands such as Dove, Flora and Hellmann's. Prior to Unilever, Barnett was director ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
LONDON - Law firm Reed Smith is helping businesses to navigate the legal ins and outs of social networking with a new task force and the publication of a 10-chapter whitepaper aimed at preventing prob...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
By Staff / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
, Holiday Extras, Oval Group and SeaFrance. Read more on Brand Republic: Bob Willott on the Bottom Line ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
opening up this year. Now the owner of the Woolworths brand is believed to be looking to relaunch stores ... report in The Times , as the original brand is set to be revived by Shop Direct in the form of 200 ... the Woolworths brand and its Ladybird range of childrenswear for 7m. Since then it has been run as an online-only brand. Wellworths, which is headed up by a former store manager, launched in March. It was followed ...
By James Quilter / Brand Republic 23-Nov-09
Innocent reunites St Winifred's School Choir for Grandma remake
LONDON - Smoothie drinks brand Innocent is making its first foray into the music business today
By Staff / Brand Republic 23-Nov-09
Microsoft discusses paying News Corp for search listings
for Google. Access to news sites not available on Google could prove to be a winning point. More on Brand ...
By Staff / Brand Republic 23-Nov-09
Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA
brand in August this year, is known to use artificial hair extensions made from acrylic. Her hairdresser ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
