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Acclaimed director oversees Olivio's change to Bertolli
television advertising campaign, as Olivio changes its name to Bertolli. ... the same. Nicolas Fidry, Bertolli spread senior brand manager at Unilever Bestfoods UK, said: "It's a ... focuses on communicating the message "Bertolli, the new name for Olivio". Tornatore sets the traditional ... 4.5% value share of the overall butter and margarine market. Bertolli was founded in in Lucca ...
By Steve Guy, / Brand Republic 04-Sep-03
BBH resigns Unilever's Bertolli European account
LONDON - Bartle Bogle Hegarty has resigned the Bertolli account, the Unilever-owned Italian food ... Bertolli will now begin a search for a new ad agency to handle the European account, which ... /Axe, Floral Becel, Omo, Surf and Vaseline. It has handled the Bertolli account since 2001 and picked up a ... . Unilever produces a range of products under the Bertolli brand, including its global market-leading olive ...
By Darren Davidson / Brand Republic 25-Apr-08
Bertolli appoints RPM to manage market place roadshow
LONDON - Bertolli, the Unilever-owned food brand, has appointed media agency RPM to spear its ... The "Italian market place" campaign devised by RPM will promote Bertolli's Best Ever Taste range ... across the UK, promoting the current range of Bertolli pasta sauces. Marketing agency Cake has been ... to sample the Bertolli brand. A competition to win a holiday in Italy will also feature. Tracy ...
By by Alex Donohue / Brand Republic 24-Mar-06
Unilever considers sale of Bertolli olive oil business
LONDON - Unilever is preparing to sell its Bertolli olive oil business after posting a 34% increase ... to retain rights to Bertolli with any sale, as the company also sells a range of pasta sauces and snacks under the brand name. The Bertolli business, which has annual sales of about 300m, was started by an Italian husband-and-wife team, Francesco and Caterina Bertolli, from a small shop beneath their home ...
By Darren Davidson / Brand Republic 09-May-08
BBH scoops $50m Bertolli global task
Anglo-Dutch consumer goods giant Unilever has awarded its worldwide Bertolli olive oil brand ... LONDON (Brand Republic) - Anglo-Dutch consumer goods giant Unilever has awarded its worldwide Bertolli olive oil brand account to the London and New York offices of Bartle Bogle Hegarty ... -owned McCann-Erickson Worldwide, which had handled the Bertolli account in the US, and Ogilvy 3m press ...
By Anna Clark / Brand Republic 25-Apr-01
Unilever teams with CBS in advertainment deal for Bertolli
with the FMCG firm's Bertolli Italian-food brand. ... -skipping. With Unilever and Bertolli, CBS turned to Lara Spencer, the host of 'The Insider', a syndicated television news ... for Bertolli Oven Bake pasta dishes. The campaign features during the break for four shows, 'The Big Bang ... ticks two boxes. It promotes Bertolli, but it does so by associating it with a number of shows, as well ...
By Staff / Brand Republic 21-Oct-08
Unilever sells Bertolli olive oil business for £500m
LONDON - Unilever has sold its Bertolli olive oil and vinegar business to Grupo SOS, Spain's second ... of the Bertolli margarine, pasta sauce and frozen meal brands, while Grupo SOS will take the worldwide licence for oils and vinegars under the Bertolli, Italian Maya, Dante and San Giorgio names. Last November ... statement, Unilever said that the Bertolli brand remains a priority for the company, with "strong growth ...
By Nikki Sandison / Brand Republic 22-Jul-08
Unilever kicks off search for new chief executive
, the group also arranged the 500m sale of Bertolli, its olive oil brand, to Spanish food producer Grupo SOS. ...
By Ben Bold / Brand Republic 28-Jul-08
Lowe loses Unilever laundry brand in US after UK loss
handles advertising for the olive oil brand Bertolli and for Lynx deodorant, which is marketed as Axe ...
By Staff, / Brand Republic 19-Mar-04
Lowe still in as Unilever shortlists three for £25m Flora
advertising for the Bertolli range, including the advertising for the spread that used to be known as Olivio ...
By Staff, / Brand Republic 07-May-04
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