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Fox lines up big brands to promote Avatar
up with a big-budget film such as 'Avatar' would have been prohibitive. But in recent years brands ...
By James Quilter / Brand Republic 19-Nov-09
Online glasses retailer Retrospecs in Jazz FM sponsorship
favoured by hipsters, has signed up to sponsor Jazz FM's Big Band and Trad music show on Saturdays. ... on improvisation on basic themes that adds colours to the composition." 'Big Band And Trad With Bob Sinfield' runs ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
BBC targets young web audience with EastEnders spin-off
LONDON - The BBC is taking a big step into online drama with a youth-oriented 'EastEnders' spin
By Daniel Farey-Jones / Brand Republic 22-Oct-09
BBH chief speaks on localised global campaigns
LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global ... necessarily help integration. "Clients always say that they want a big unifying idea that means the same ...
By Daniel Farey-Jones / Brand Republic 20-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage interviews from some of the best speakers present. They are discussing relevant issues such as how to harness ...
By SpeakersChannel.tv / Brand Republic 16-Nov-09
Nintendo to tap into rugby fanbase at Twickenham
, big screen advertising, pitch side competitions and consumer sampling, as well as creative animations ...
By Jacquie Bowser / Brand Republic 04-Nov-09
AOL set date to part company with Time Warner
playing a major role. "That's why we are making such a big bet there," he said speaking in a keynote ...
By Staff / Brand Republic 17-Nov-09
Corrie's Tony Gordon to star in web-only episodes
Those hoping to get to the bottom of Gordon's recent attack of conscience, however, may be disappointed as the three episodes may make his character's motives seem more complicated, rather than less. Gordon is currently at the centre of a big storyline, having made what he thought was a deathbed ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
US newspaper installs $5 weekly charge for online access
by lost traffic coming from outside the region compared to big national newspapers carrying big-brand ad ...
By Staff / Brand Republic 23-Oct-09
Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media
Brothers and Sisters as its strategy director. The agency has also appointed the former Talent Business ...
By Sarah Shearman / Brand Republic 23-Oct-09
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