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Results 1 - 10 of 15 matching results

Bartle Bogle Hegarty scoops Bisto advertising account

LONDON - Centura Foods has moved the £2m creative advertising account for its famous Bisto gravy ... by Agency Insight. BBJ will continue to handle Bisto's media planning and buying, and Saatchis has kept ... of the "Aah Bisto" strapline, last used in the late 1980s. Despite this revival, the creatives working on the Bisto brand have struggled to recapture the popularity of the Bisto Kids. They were created ...

By Staff, / Brand Republic 11-Jun-03

Bisto takes children's viewpoint in Aah Night campaign

in Bisto's latest television advertising campaign. ... Created by McCann Erickson, the campaign follows on from a TV, radio and press drive for Bisto last year to encourage families to spend one night a week eating a proper dinner together around ... on the stairs shelling peas, while in another a child passes her mum a jar of Bisto cooking sauce. The spot ...

By by Sarah Woods / Brand Republic 12-Oct-06

Bisto to play happy families card in new sales drive

LONDON – Bisto is attempting to turn the clock back to the days when families ate cooked meals ... , telling the audience "Oxo gives a meal man appeal". Now Bisto is building its appeal on bringing ... and alluding to the social and psychological benefits to children of eating together. Bisto's owner RHM thinks more families eating mid-week will help sales of its new chilled, ready-to-use gravy Bisto Heat ...

By by Staff / Brand Republic 31-Oct-05

PRCA deems bingo campaign the best

Herald Communications won the accolade at the PRCA Frontline Awards for its "A modern-day leisure pursuit" work on behalf of Gala Bingo. Other winners announced at a ceremony today included Lexis Public Relations, which won the best creative idea gong for its Bisto's Gravy Absorbancy Index campaign ...

By Jennifer Whitehead, / Brand Republic 11-Sep-01

McCann appointed to £26m Premier Foods roster

. It not yet clear how Premier Foods, which owns the Hovis, Mr Kipling, Sharwood s and Bisto brands, will split ... this year. RHM owned the Bisto and Paxo brands among others. The pitch was extended to a selection ...

By Darren Davidson / Brand Republic 30-Nov-07

Premier Foods appoints MCBD to place on £26m roster

Premier Foods , the owner of big British brands including Hovis, Mr Kipling, Sharwood s and Bisto, is still in talks with WCRS and McCann Erickson for the second place on the roster. It is not yet clear ... following the acquisition of its rival RHM earlier this year. RHM owned the Bisto and Paxo brands among ...

By Nikki Sandison / Brand Republic 14-Nov-07

Premier Foods drops three incumbents from shortlist

, Bisto and Branston. In July, Premier Foods consolidated its 26m media planning and buying business ...

By Nikki Sandison / Brand Republic 05-Oct-07

Smash Martians named top food ad in BBC Good Food poll

' and 'Gladiator'. Other favourites included Heinz ads featuring the "beanz meanz Heinz" slogan, tthe Bisto Kids ... Heinz" 5. Bisto Kids series 6. Oxo Family series 7. Cornetto "just one Cornetto" 8. Milk Tray "burglar ...

By by Sarah Woods / Brand Republic 20-Nov-06

Hovis launches Soft White with outdoor drive

, Bisto, Mr Kipling and Cadbury Cakes brands but was also handed Hovis and Quorn. The new Hovis campaign ...

By Nikki Sandison / Brand Republic 16-May-08

Premier Foods denies plans to sell brands

Erickson works on Sharwoods, Bisto, Mr Kipling and Quorn. ...

By Daniel Farey-Jones / Brand Republic 20-Oct-08

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