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Blyk launches youth research service
LONDON - Blyk, the free ad-funded mobile phone network for 16- to 24-year-olds, has launched a ... , listen to feedback directly from Blyk members through fortnightly focus groups and pre-test concepts with youth opinion-formers. Shaun Gregory, UK chief executive of Blyk said: "This exciting addition to Blyk's product portfolio comes as a reaction to the demand in the current market and enhances the Blyk ...
By Jacquie Bowser / Brand Republic 12-Dec-08
Mobile network Blyk partners Rise Festival
LONDON - Blyk, the UK's free mobile network for young people, is partnering with Europe's biggest ... with the headliners. Dean Merrion from Blyk said: "Music is at the heart of our strategy to offer our members exclusive access to things that they love. Our music programme now offers Blyk members direct access ...
By Louisa Barnett / Brand Republic 08-Jul-08
Blyk launches service to connect recruitment agencies to potential talent
LONDON - Blyk, the free ad-funded mobile phone network for 16- to 24-year-olds, has ventured ... Via Blyk, recruiters looking for youngsters for work experience placements or graduate jobs ... the potential job and start up conversations with members. Chris Bennett, commercial director of Blyk UK said: "Blyk and its offerings are determined by member feedback and demands. Members want to hear more from ...
By Louisa Barnett / Brand Republic 19-Aug-08
Ad-funded mobile network Blyk hits user target early
LONDON - Blyk, the free advertiser-funded mobile phone service, has hit its UK target of attracting ... Blyk was launched in the UK just seven months ago and is aimed at 16-24 year-olds. It gives its ... , customers must receive up to six advertising messages per day. Shaun Gregory, Blyk s UK chief executive, said: Young people have embraced Blyk because it makes phone bills and contracts a thing of the past ...
By Ben Bold / Brand Republic 24-Apr-08
Blyk reaches 200,000 users a year after launch
LONDON - Blyk, the mobile network that offers users free calls in return for receiving ads ... Normal 0 The 200,000 member achievement was revealed on Blyk's blog about an analyst ... in operation. Blyk also claimed that a Millwards Brown study gave it the highest net advocacy score among ... 's recommendation. Blog author Timo Ahopelto, who is head of strategy at Blyk, said: "Blyk and attending analysts ...
By Daniel Farey-Jones / Brand Republic 19-Sep-08
Vinnie Jones to front Bacardi campaign
LONDON - Bacardi is in negotiations to make Vinnie Jones, the footballer turned film star, the face ... and surviving a series of life-threatening situations to be rewarded with a glass of Bacardi rum, according to the reports. A spokesperson for Bacardi said that no contract had yet been signed and declined to give further details. Bacardi-Martini's incumbent agency is McCann-Erickson, which was responsible ...
By Staff / Brand Republic 27-Jun-01
Ben Mark Orlando in the running for Bacardi Limon task
LONDON - Bacardi-Martini is holding a pitch for the lemon-based rum drink Bacardi Limon with Ben ... office. McCann-Erickson London is facing a review of the global Bacardi Breezer account and Ben Mark ... -off brand Twist. Bacardi-Martini is currently considering a flotation. It is owned by more than 600 family members who descend from founder Don Facundo Bacardi Masso. According to reports the company, based ...
By Staff, / Brand Republic 26-Feb-04
Bacardi Breezer relaunches website through Subway10
LONDON - Bacardi Breezer, the UK's largest premium packaged spirit, has relaunched its website ... The bacardi-breezer.co.uk website takes Bacardi Breezer's irreverent attitude online, while ... the brand and its "vibrant, energetic characteristics". The new site is part of Bacardi Breezer's ongoing ... with visitors. The site features areas where users can make their own Bacardi Breezer movies by editing ...
By Staff, / Brand Republic 26-Jun-02
Bacardi linked to CIA and Mafia plots to overthrow Castro
LONDON - A new book claims that executives of the Bacardi rum company were involved in a series ... "Bacardi, the Hidden War", by the Colombian journalist Hernando Calvo Ospina, explores a long-running campaign by Bacardi executives to influence political events in Cuba. Bacardi, the world's largest ... and the founding family fled taking the Bacardi brand name with them. Ospina's book outlines a history of alleged ...
By Jennifer Whitehead, / Brand Republic 15-Aug-02
Groove Armada sign 'record deal' with Bacardi
by signing a one-year music deal with alcoholic drinks firm Bacardi-Martini. ... , will release music via the Bacardi brand and play live at Barcardi-branded events. As part of the recording contract, the first involving a band and a drinks brand, Bacardi will fund the production of a four-track EP, which will be released digitally and in hard-copy format. The agreement also allows Bacardi ...
By Ben Bold / Brand Republic 31-Mar-08
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