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Bono goes online with Financial Times blog
NEW YORK - U2 frontman Bono will be lending his activism expertise to an exclusive blog ... Bono is partnering with economist and fellow campaigner Jeffrey Sachs, with both of them writing a daily diary on FT.com throughout the week. The two will report their thoughts, their meetings ... per cent in Africa since 2000 through MDG-based initiatives." The blog also includes a Q A with Bono ...
By Staff / Brand Republic 23-Sep-08
Bono's Red initiative criticised over fundraising returns
LONDON - Red, the Gap-, Apple- and Motorola-endorsed anti-Aids brand set up by U2 singer Bono, has
By Alex Donohue / Brand Republic 08-Mar-07
Starbucks partners with Bono charity in holiday promotion
SEATTLE - Starbucks is to join U2 singer Bono's Red charity label in a product tie ... in Africa. We have a deep partnership with our customers to contribute towards an Aids-free Africa." Bono ... Bono was criticized over Red's low fundraising yields, after claims were made that the charity spent 50m on set-up costs and raised only 9m. However, Bono lauded Starbucks for joining the Red ...
By Staff / Brand Republic 30-Oct-08
Foxmurphy launches new division for pro bono work
, design, advertising and media services to charity on a pro bono basis, to extend its support ... . The pro bono division, which opens it doors on April 1, is to be headed up by Carole Sproat, who ...
By Staff, / Brand Republic 31-Mar-04
Bono to guest-edit The Independent for Aids crisis edition
LONDON - Bono is to guest-edit The Independent's May 16 issue to raise awareness for the U2 singer ... the one-off May 16 edition to Product Red, with Bono taking charge of the newspaper's editorial decisions. Bono is expected to devote the paper's coverage to the issues that the various charities ... Trade Africa), which was set up by Red's co-founder, philanthropist Bobby Shriver. Bono said: "People ...
By by Alex Donohue / Brand Republic 05-May-06
Bono and wife sell stake in fair trade clothing brand
from U2 singer Bono and his wife Ali Hewson for an undisclosed amount. ... details of the deal have been disclosed. Edun, which Bono and his wife launched in 2005, is aimed ... such as India, Kenya and Uganda. Bono, whose real name is Paul Hewson, said: "Edun is a start-up that could make a splash. With LVMH we can accelerate its development." Bono has a reputation as an ethical ...
By Ben Bold / Brand Republic 15-May-09
Bono launches Red with iconic brands to help fight Aids
LONDON - U2 frontman Bono has launched Product Red, a new worldwide brand, supported by American ... The first Red products are being unveiled today by Bono and Bobby Shriver, the chief executive officer of Red, at the World Economic Forum in Davos, Switzerland. Bono and Shriver have managed to persuade the four major brands to make a commitment to channel a portion of their sales of specially ...
By by Julia Pearlman / Brand Republic 26-Jan-06
Mason Zimbler to work pro bono for childrens' hospice charity
pro bono basis during 2007 and beyond.
By by Daniel Farey-Jones / Brand Republic 15-Jan-07
Industry shows its worth with Cannes Pro Bono event
something back, with an exhibition devoted to the best pro-bono creative work of the year, including a spot ... fee or a pro-bono basis." From the UK, Ogilvy & Mather will be showing work for suicide prevention ... variety of reasons why the agency is involved in pro-bono work. He says that commercial organisations should display show that they are responsible, and that pro-bono work helps staff to feel like ...
By Jennifer Whitehead, / Brand Republic 13-Jun-03
Talk of the site: Cartoon terrorists, eco F1 racing and Saint Bono
bombers, greenhouse gas and perhaps an even more frightening prospect, Bono and Post Office queues. ... on celebrities like Bono mixing stardom and foreign policy, Bill Britt said: The political world has slowly been going mad -- with celebs becoming politicians and politicians turning into celebrities. Saint Bono ... simplistic answer for everything. But at least he was elected to office, which Bono hasn t. Now the flow ...
By Bill Britt / Brand Republic 02-Nov-07
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