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Cunning uses live approach for crime book launch
LONDON - Cunning is conducting a combined experiential and digital campaign for Orion Books' launch ... Lastdaysofnewgate.com website, which showcases the book and contains a daily blog written by the novel's main ... at the book's publisher, said: "Book marketing is very formulaic both in terms of the media it uses and the message it conveys. With so many new titles launching every week, Orion is looking at new ways to cut ...
By by Daniel Farey-Jones / Brand Republic 13-Jul-06
Dunnhumby to hold book launch and seminar next week
and futures Martin Hayward will discuss the points he raises in his new book titled 'Customers are for life ... According to Hayward, the book explains why organisations should be taking the long view and examine customers needs and desires to enhance their current and future offerings. On the day, Hayward will also share insights gained from ongoing analysis of Dunnhumby's panel of 12m UK and 42m US households ...
By by Staff / Brand Republic 13-Oct-05
Fair trade book launch coincides with Band Aid release
The book, called 'The Rough Guide to a Better World', published in conjunction with the Department For International Development, explains how people can help in the fight against world poverty by making simple ... ?' provides the foreword. A press and radio campaign to support the launch has been developed by Edge Ideas ...
By Sam Matthews, / Brand Republic 29-Nov-04
Fourth Estate teams up with Times Online for J.G.Ballard book launch
The initiative is being launched to support the release of the Empire of the Sun author s autobiography Miracles of Life on the 4 February, which is being billed as Ballard s final work. To celebrate the release, Times Online will challenge its readers to redesign the book cover for a limited ...
By Darren Davidson / Brand Republic 01-Feb-08
Win tickets to Sport BrandLeaders launch event
LONDON - Brand Republic has teamed up with Superbrands to celebrate the launch of its new book ... BrandLeaders is the latest edition of Superbrands book containing 40 of the strongest sport brands. The brands ...
Brand Republic 04-Feb-05
Vodafone launches mobile e-book service
LONDON - Vodafone UK has partnered with e-book company Gospoken to launch Books on Mobile!, which ... Using the Gospoken website , Vodafone customers can download bestselling titles either in audio-book form, or, for the next two weeks, as e-books, directly to their phones. Books will cost between 5 ... '. The Books on Mobile! service will also offer free mobile e-book samplers available to download for a limited ...
By Dan Leahul / Brand Republic 06-Oct-08
Waterstone's launches 'the last word in books' drive
LONDON - Waterstone's is launching its biggest Christmas advertising campaign to date as it battles ... The campaign, created by BDS-Beechwood, will run for six weeks on television, with a 20-second spot that builds on the Waterstone's brand as well as promoting specific books. There will also be 10-second spots promoting the six individual books, including Donna Tartt's 'The Little Friend ...
By Jennifer Whitehead, / Brand Republic 14-Nov-02
HarperCollins launches recommendation site for book lovers
LONDON - Publisher HarperCollins has launched a website which offers book recommendations based ... 's launch coincides with World Book Day and the results of a poll that revealed 65% of people questioned had ... BookArmy.com , which could be described as a Last.fm for books, provides a community for book lovers who in turn review and recommend books to fellow users. Visitors can enter the name of a ...
By Sarah Crawley-Boevey / Brand Republic 05-Mar-09
The International Herald Tribune launches Saturday books supplement
LONDON – The International Herald Tribune has launched a new weekly section called Books and Ideas ... The new section will be available from Saturday January 28 and will feature a selection of books, reviews, profiles and feature articles from IHT writers and The New York Times. Enhanced content ... and political issues of the world in the IHT. This is why exciting new features like Books Ideas are great ...
By by Julia Pearlman / Brand Republic 27-Jan-06
Staniforth MD launches social media book for marketers
LONDON - Rob Brown, managing director of PR agency Staniforth, has launched a book on social media ... -fareast-language:#0400; mso-bidi-language:#0400;} The book, titled 'Public Relations and the Social Web ... and marketing professionals, the book looks at social media from a UK perspective and aims to demystify ... examines the theme of digital PR versus search engine optimisation and new ethics. Brown said: "The book ...
By Jacquie Bowser / Brand Republic 30-Apr-09
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