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SeeSaw unveils VOD branding by Rudd Studio
LONDON - Rudd Studio has designed the brand identity for Arqiva's new video-on-demand service ... -fareast-language:#0400; mso-bidi-language:#0400;} The team at Rudd Studio, led by Matt Rudd and Eleanor ...
By Susan Billinge / Brand Republic 04-Nov-09
Cadbury switches Christmas tins for recyclable cardboard boxes
season, swapping their traditional round metal tins for square, recyclable cardboard boxes.
By Jacquie Bowser / Brand Republic 04-Nov-09
Filofax runs first digital-only campaign on Glam Media
advertising campaign for a beauty gift box in the run-up to Christmas. ... The campaign launches this week and runs until January next year, promoting the Filofax Beauty Box a gift box that contains a Filofax organiser, a perfume atomiser pen and a voucher for a beauty treatment. The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated ...
By Staff / Brand Republic 13-Nov-09
TV and PC retailer moves into internet movie delivery
Best Buy is launching the service in partnership with Sonic Solutions, a Californian company that digitises content for every major Hollywood studio, but branding it as a Best Buy service. Sonic's Roxio ... , including televisions, computers, Blu-ray players, set-top boxes and mobile phones, not just under its own ...
By Staff / Brand Republic 03-Nov-09
Fox lines up big brands to promote Avatar
the studio's biggest film of the year. The European promotion of Avatar is being headed up by Fox executive ... studios where the film was shot. The Casio campaign is UK-only. Panasonic has been touring UK shopping ... has been the creation of contra-deals between brands and film studios. In the past the cost of tying ...
By James Quilter / Brand Republic 19-Nov-09
ITV launches 'I'm a Celebrity' pay-to-play games
The games have been created by ITV Studios Digital Productions, and can be played for free at a basic level or at a charge of 60p on Sky after two levels have been played and 75p on Virgin Media after ... Studios said: "These types of branded games are core to ITV Studios Digital Productions' strategy ...
By Jennifer Whitehead / Brand Republic 19-Nov-09
Reebok iPhone game lets friends compete
The game is called iSprint and was created by digital design studio ustwo with mobile marketing agency Inside Mobile. Users find their iPhone screen transformed in to a 100-metre racetrack on which they must 'run' using their fingers as feet. Players have a choice of four surfaces to run on and the game ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
ITV News gets new look to bring it in line with ITV1 branding
. It is bringing its journalism resources into a new production model that will see ITV Studios, ITN and ITV's UK ...
By Jennifer Whitehead / Brand Republic 22-Oct-09
X Factor and I'm a Celeb dominate weekend viewing
been scheduled to appear on ITV2 'The X Factor' spin-off 'The Xtra Factor', was ejected from the studio ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
Pret a Manger criticised over 'fresh' sushi claims
Pret a Manger sources the salmon trout (known as rainbow trout in England) for its Deluxe Sushi box from Chile, where it is farmed. It is frozen in Chile and shipped to England. An independent supplier, Taiko, assembles the sushi in London before it is distributed to Pret a Manger. The company has ...
By Staff / Brand Republic 26-Oct-09
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