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Britannia High loses out to Antiques Roadshow
LONDON - ITV1's new family entertainment series 'Britannia High' got off to a disappointing start ... Normal 0 With the musical drama set in a talent school in London created by 'Strictly Come Dancing' and 'Fame Academy' judge Arlene Philips, ITV1 was hoping for some of the cult teen magic of Disney's US hit 'High School Musical'. However, the first part managed a 14.4% share after BBC One ...
By Dan Leahul and Daniel Farey-Jones / Brand Republic 27-Oct-08
ITV merchandising ambitions hit by Britannia High cancellation
LONDON - Low ratings have forced ITV to cancel 'Britannia High', the homegrown rival to Disney ... target young audience: "Unfortunately, it just didn't deliver on the high volume of viewers we needed to make the programme viable." 'Britannia High' was a TV flop despite benefiting from ITV's biggest ... slot average of 5.6m. There were plans for a Britannia High album and tour featuring songs ...
By Daniel Farey-Jones / Brand Republic 20-Jan-09
ITV unveils football-heavy autumn schedule
LONDON - ITV is banking on live football, a new musical drama called 'Britannia High ... -up is led by new commissions 'Caught In A Trap', starring West End actress Connie Fisher, and 'Britannia High'. 'Britannia High' follows the fortunes of six students at a leading performing arts school ...
By Darren Davidson / Brand Republic 13-Aug-08
ITV plots online extension for musical drama
forthcoming musical drama 'Britannia High', a British version of the Disney hit 'High School Musical'. ... columnist Perez Hilton. Britannia High , which will air later this year, is a complicated concept ... of eight weekly hour-long episodes and a 90-minute live finale. Britannia High is a co ... According to Kate Bradshaw, head of online commissioning at ITV, the characters from Britannia ...
By Daniel Farey-Jones / Brand Republic 02-May-08
Case Study: Britannia customer magazine
Britannia Building Society launched Home magazine to change perceptions of the financial services ... Case Study: Home Client: Britannia Building Society Sector: Finance Frequency: Three issues a year Circulation: 187,000 Target audience: Britannia Building Society customers ... as customers make financial decisions based on interest rates alone As a mutual, Britannia Building Society ...
Brand Republic 12-Mar-04
National Britannia hires Capscan to improve data accuracy
LONDON - Health and safety firm National Britannia Group has selected Capscan to improve ... National Britannia Group has selected Capscan's Matchcode Data Capture and Matchcode Webnet ... Britannia, said: "Our technical team were impressed with the ease if use of Capscan products combined ... provides a complete addressing solution for all of National Britannia's needs and will help them provide ...
By by Joe Lepper / Brand Republic 25-May-06
Britannia and Yorkshire building societies to share branches
The Britannia and Yorkshire building societies have signed a branch-sharing agreement, giving ... LONDON (Brand Republic) – The Britannia and Yorkshire building societies have signed a branch-sharing agreement, giving customers access to more than 300 outlets nationwide. The deal -- which will come ... to branch closures. Britannia has 190 branches while Yorkshire has 132. They have a combined customer base ...
By Claire Billings / Brand Republic 16-Aug-00
Britannia shifts focus to increasing customer value
LONDON - Mail order music and entertainment giant Britannia Music is shifting its focus ... Britannia offers its database commercially to third parties, as well as allowing companies ... 'Donnell, commercial manager at Britannia, said: "This approach will strengthen our business and increase the quality ... was previously held by Carat and was handed to Bath-based DirectResponse following Britannia's decision to change ...
By Claire Billings, / Brand Republic 18-Feb-03
Britannia appoints E-RM for upcoming digital work
LONDON - Britannia Building Society has hired email marketing agency E-Relationship Marketing ... Britannia is using E-RM's Digital Marketeer and Deter-mine technology platforms to distribute ... -business marketing manager for Britannia, said: "Ease of use, flexibility and depth of reporting were key criteria for us and E-RM provide to be the supplier that was able to meet all of those requirements." Britannia ...
By Claire Billings, / Brand Republic 23-Jan-03
Britannia appoints Green Room Retail to help integrate Bristol & West
LONDON - Britannia Building Society has appointed design consultancy Green Room Retail to integrate ... for the merged building society. Britannia, the UK's second-biggest building society, bought the Bristol ... to Britannia was completed in September. The new look refines the existing display concept of Britannia's 150 ... addition of Bristol West into Britannia's network creates many new exciting possibilities for us in terms ...
By by Joe Gill / Brand Republic 29-Mar-06
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