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British Gas signs £15m British Swimming sponsorship
LONDON - British Gas (BG) has agreed a £15m deal to back British Swimming with a sponsorship ... The move follows the success of Beijing's Olympic swimming team which won six medals, headed up by double gold-medallist Rebecca Adlington. It has been a good week for British Swimming's hunt ... . The British Cycling team, the most successful British sport in Beijing tied up a sponsorship deal with BSkyB ...
By James Quilter / Brand Republic 13-Mar-09
British Eventing appoints communications head
LONDON - The board of British Eventing has appointed Liza Randell as PR and communications manager. ... will take up her position at British Eventing on Tuesday March 25. Mike Etherington-Smith, British Eventing ... and Annalise (British Eventing s marketing and sponsorship manager) have some very exciting plans for British ... . British Eventing is the national governing body for eventing in Great Britain and regulates the sport ...
By Nikki Sandison / Brand Republic 19-Mar-08
British Eventing launches new website
LONDON - British Eventing has revamped its website with a new look and extra features for members ... exactly where an event is in the country, which is located in the event calendar section. British ... on offer. Mike Barnes, the commercial and marketing director at British Eventing said the revamp ... . Feedback is great and we hope you like it." British Eventing, formally known as the British Horse Trials ...
By Staff / Brand Republic 20-Jul-09
British Airways withdraws Buddha ad
British Airways is withdrawing an advertisement depicting Buddha relaxing on a reclining seat ... LONDON (Brand Republic) – British Airways is withdrawing an advertisement depicting Buddha relaxing on a reclining seat, following a raft of complaints. Created by M&C Saatchi, the ad shows a sad-looking Buddha when the seat is upright and a happy one once the seat has reclined. BA said the decision to use ...
Brand Republic 03-Nov-00
Superbrands case studies: British Gas
British Gas, owned by Centrica, is based in the UK and is a well known energy supplier to homes ... With a workforce of over 8,000 engineers, British Gas looks after customers central heating ... the residential electricity market opened to competition in 1998, British Gas has grown to become a significant ... . As the energy market entered a period of decreasing prices British Gas was the first major energy supplier ...
Brand Republic 20-May-08
Shires sponsors British Eventing's championship
LONDON - Shires Equestrian, suppliers of equestrian products, has extended its support of British ... Shires has been involved in eventing for three years with the Wales and West Eventers League and will now support British Eventing s largest competitor base, Pre-Novice championship, with over 200 ... at British Eventing, said: The amateur side of the sport is vital to our continued success ...
By Nikki Sandison / Brand Republic 28-Nov-07
British Army seeks digital agency
LONDON - The British Army is seeking a new digital agency, via the Central Office of Information ... The successful agency will be required to provide a full digital service over the next three years. Publicis Modem will retain responsibility for the creative digital element of the British Army ... digital needs at this time." The British Army launched the 'Start Thinking Soldier' campaign in April ...
By Jacquie Bowser / Brand Republic 18-Jun-09
Superbrands case studies: British Airways
annual rate of just under 5%, while cargo volumes have increased even faster. British Airways ... competitors. Last year over 44 million passengers flew on 499,000 British Airways' international scheduled services. That is the equivalent of 80 passengers checking in every minute, 24 hours a day, and a British ...
Brand Republic 31-Oct-03
British utilities unprepared for online boom
British utilities are unprepared for the online boom, according to a report ... LONDON (Brand Republic) - British utilities are unprepared for the online boom, according to a report by PricewaterhouseCoopers. The report said that UK utilities could decline or disappear if they did not act. While 77% of companies questioned said online business was an important part ...
Brand Republic 19-Jul-00
British Midland to reopen US routes
British Midland is to reintroduce flights to the US, 18 years after stopping its US services. ... LONDON (Brand Republic) - British Midland is to reintroduce flights to the US, 18 years after stopping its US services. The airline will launch services from Manchester to Chicago and Washington DC next spring, offering fare savings of up to 24% against competing airlines. British Midland hopes ...
Brand Republic 14-Sep-00
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