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BA retains Bigmouthmedia on search account

LONDON - British Airways has retained Bigmouthmedia, the independent digital marketing agency ... team to drive BA's search engine optimisation and pay-per-click strategies. Bigmouthmedia will also ... , British Airways' digital marketing manager, said: "Search optimisation activity is an excellent way ... of Bigmouthmedia, said: "We are delighted to have retained the BA search business through competitive tender ...

By Darren Davidson / Brand Republic 26-Sep-08

British Airways to phase in SMS marketing

LONDON – British Airways is looking to use SMS for marketing and customer services in the future ... for future communications with them. Julie Fleming, marketing manager at British Airways IT procurement ... to operations, along with cost savings. "We will be working closely with British Airways to help them ... In the short term, BA's passenger disruption notifications, cargo logistics and staff ...

By by Sam Matthews / Brand Republic 21-Dec-05

British Airways withdraws Buddha ad

British Airways is withdrawing an advertisement depicting Buddha relaxing on a reclining seat ... LONDON (Brand Republic) – British Airways is withdrawing an advertisement depicting Buddha ... -looking Buddha when the seat is upright and a happy one once the seat has reclined. BA said the decision to use ... 2001: a Space Odyssey, who said he was “amazed” BA had not realised how much offence the ad would cause. ...

Brand Republic 03-Nov-00

British Airways targets big business with travel portal

British Airways is planning an online corporate travel portal which will target corporate customers. ... LONDON (Brand Republic) - British Airways is planning an online corporate travel portal which will target corporate customers. The portal will allow BA to bypass global computer reservation systems, owned by companies like Amadeus and Galileo, by giving customers direct access to BA’s own reservation ...

Brand Republic 14-Aug-00

British Airways promotion unzips before users' eyes

LONDON - A new promotion for British Airways' Gatwick flights will unzip before Yahoo! users ... advertising phase of BA's Gatwick push. The campaign will feature an overlay zip. When the user clicks on it ... then slides across the page, where the user can click through to BA.com as the zip disappears. Joseph Sikorsky, digital marketing manager for BA, said: "Integrating fully with the above-the-line campaign ...

By Staff, / Brand Republic 14-Jun-04

British Airways and Iberia airlines in merger talks

LONDON - British Airways is holding talks with Spain's Iberia about a merger which would create a ... are logical in the face of the economic slowdown, according to Willie Walsh, the BA chief executive. Walsh ... to Latin America." Last year BA attempted to buy Iberia in partnership with private equity firm TPG, but it was repelled by the opposition from Spanish bank Caja Madrid, which is a large shareholder in Iberia. BA owns ...

By Daniel Farey-Jones / Brand Republic 29-Jul-08

World's favourite Australian to be face of British Airways

LONDON - British Airways has recruited Kylie Minogue as an ambassador for the airline, for a ... been signed as British Airways' new mascot. "They have got her on board to persuade more British people ... for British Airways on an ongoing basis. "We've been in discussions with her and we're hoping to do more ... The Aussie pop diva's first task as the face of BA is to launch its Tropical Beaches brochure ...

By Juliette Garside / Brand Republic 10-Jun-03

British Airways plans £10 seat selection charge

LONDON - British Airways is planning to charge passengers for the right to pick a seat only two ... BA will charge an additional 10 for a passenger to pick their seat on a European flight ... . In June, BA went on the offensive against the no-frills airlines, easyJet, and Ryanair, with a price ... and easyJet respectively. The new charge should not come as a surprise as BA made a 401m loss in its last ...

By James Quilter / Brand Republic 25-Sep-09

BA abandons KLM takeover

British Airways has called off takeover talks with Dutch airline KLM, after disagreements over ... LONDON (Brand Republic) – British Airways has called off takeover talks with Dutch airline KLM, after disagreements over management control. BA claimed that KLM refused to cede control to its larger ... companies. BA’s share price opened at 299p at close of trading today –- less than half its 1998 price of 700 ...

Brand Republic 22-Sep-00

British Airways launches social media network

LONDON - British Airways has launched a social media platform called Metrotwin, which links ... , based on user behaviour. Chris Davies, the digital marketing manager at British Airways, said: "British Airways is a company which connects people and social media is about connecting people. "We fly ... the design of the network and Agency.com handled development and delivery. BA is also planning to launch ...

By Darren Davidson / Brand Republic 23-Sep-08

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