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British Army seeks digital agency
LONDON - The British Army is seeking a new digital agency, via the Central Office of Information ... . Publicis Modem will retain responsibility for the creative digital element of the British Army's recruitment marketing. The overall aim of the army's recruitment marketing strategy is to inspire and raise ... digital needs at this time." The British Army launched the 'Start Thinking Soldier' campaign in April ...
By Jacquie Bowser / Brand Republic 18-Jun-09
British Army launches interactive recruitment drive
LONDON - The British Army is putting out a TV and online campaign encouraging potential recruits ... mission from the first person perspective of an army recruit. The first ad breaks on Channel 4 tonight ... -over states: "Show us your Army skills Start Thinking Soldier. Online". At the end the viewer is directed to www.army.mod.uk where they can decide how they would conclude the mission. They are then given ...
By Sarah Crawley-Boevey / Brand Republic 06-Apr-09
Army awards online brief to Grand Union
LONDON - Digital agency Grand Union has been appointed by the British Army to develop its corporate ... The agency won the army.mod.uk business in a pitch against other COI roster agencies including Precedent Communications. Lt Col Mike Smith, defence public relations for the Army, said: "Grand Union ... information and links to its other divisions and special interest websites related to the Army. It is managed ...
By by Joanne Oatts / Brand Republic 07-Jul-06
Army to explore ad-funded programming on Bravo
on behalf of the British Army. ... The channel, owned by Flextech, will screen a series of programmes in October detailing the Army ... -second branded idents for the Army. The behind-the-scenes documentary, consisting of five 30-minute episodes debuting in October, will follow the Army's progress, as it trained and planned its attempt ...
By by Mark Banham / Brand Republic 15-Jun-06
Oasis ban army from using songs in promotional film
LONDON - Rock band Oasis have banned the British Army from using two of its songs in a promotional
By Staff, / Brand Republic 24-Jun-02
The best of digital marketing - channel breakdown video webcast
Senior representatives of the British Army, The Economist and Match.com are among those
By SpeakersChannel.tv / Brand Republic 04-Aug-08
New Idea apologises for breaking Prince Harry embargo
with the British Army in Afghanistan has apologised for publishing a picture of him in January. ... home and the British media began yet another bout of soul searching -- this time over the rights ...
By Staff / Brand Republic 10-Mar-08
All-women team from Northumbria Uni scoop IDM gold prize
Competition, run by the IDM, to create a proposal for a CRM campaign for the British Army. ... , the British Army. It asked for proposals for a CRM programme aimed at 16- to 18-year-olds entering higher ... on a career in the British Army." Amanda Forwood, account director at Tequila\London, said: "The ...
By Staff / Brand Republic 04-Jul-08
The Guardian pays £58,000 in libel damages for Abu Ghraib abuse story
LONDON - The Guardian has been ordered to pay a senior British Army officer £58,000 in damages
By by Sam Matthews / Brand Republic 13-May-05
BBC wins praise and viewers as it scores a hit in Dunkirk
to the first episode of factual drama 'Dunkirk', which retells the British Army's extraordinary wartime escape ... of how 338,000 men from the British Expedition Force, along with French comrades, were rescued from ... meeting of the wartime British cabinet. In one extract, Churchill tells Lord Halifax "it would be no bad ... to save British troops trapped in France. During the making of the programme the BBC team interviewed ...
By Gordon MacMillan, / Brand Republic 19-Feb-04
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