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Burt to release free version of online ad reporting tool

Europe, is to release a free version of its online campaign analytics product on 1 December. ... technology - and metrics for that matter - so long as it's packaged to fit in with how they operate ...

By Daniel Farey-Jones / Brand Republic 24-Nov-09

Auto Express website first to use new PageSkin format

LONDON - Dennis will be the first publisher to feature InSkin Media's new format, PageSkin

By Daniel Farey-Jones / Brand Republic 24-Nov-09

ITV 'offers' Jedward £100,000 to join I'm a Celeb

LONDON - ITV is reportedly offering Jedward, the 'X Factor' twins John and Edward Grimes, £50 ... if it's for us." The Sun reported that 'X Factor' judge Simon Cowell thought it was a "great idea ...

By Jacquie Bowser / Brand Republic 24-Nov-09

Beechams Ultra All In One brief goes to Futurebrand

LONDON - Beechams has appointed Futurebrand to create the look for its new cold and flu product ... with a 5m seasonal campaign, including television advertising. The campaign was created by Grey London ... Futurebrand was briefed with designing packaging for Ultra All in One Capsules to give it a look that underlines its optimum strength formula, tying in with the brand's positioning as the "definitive fighting ...

By Staff / Brand Republic 24-Nov-09

Xbox 360 is poised to be the main console this Christmas

LONDON - Microsoft's Xbox 360 could be the big winner in this Christmas' battle of the consoles

By James Quilter / Brand Republic 24-Nov-09

LBi hires Frank Pedersen as US chief operating officer

LONDON - Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA ... and manage the integration of LBi's US operations. He said: "It is an amazing opportunity that I join LBi US as its chief operating officer at this exciting time. "I've been impressed with LBi's global ... add a lot of value as LBi grows its scope of services in the US market." Pedersen led AKQA's retail ...

By Jacquie Bowser / Brand Republic 24-Nov-09

Springetts create new look for Young's Flipper Dippers

LONDON - Young's Seafood has relaunched its kids-oriented product Young's Flipper Dippers with new

By Staff / Brand Republic 24-Nov-09

MSNBC.com takes control of @BreakingNews Twitter feed

has more than 1.4 million followers, in a deal with Dutch firm BNO News. ... The deal gives MSNBC a huge boost on the microblogging service. Its own Twitter account, @MSNBC, has only 27,382 followers. It will add its own news to the existing headlines available ... with them to build on the fastest, most comprehensive feed of breaking news on Twitter." With its 1 ...

By Staff / Brand Republic 24-Nov-09

US soccer second tier looks to invoke Cosmos spirit with rebrand

LONDON - US soccer is looking to bring back a taste its 70s heyday by reintroducing the North ... NASL did very well during its day. We will do the same in the new NASL." ...

By James Quilter / Brand Republic 24-Nov-09

Rubicon Project hires Seelen to handle European publishers

LONDON - The Rubicon Project has hired Bas Seelen as director of publisher development for Northern

By Staff / Brand Republic 24-Nov-09

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