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Marketing budget reductions 'misguided'
attempt to improve their economic position to provide a quick fix . It is not the marketing budget ... should mean more work, not less which should reflect in holding or increasing budgets, certainly ...
By John Rudd / Brand Republic 12-May-08
Channel 4 cuts programming budget
prepares to cut its programming budget. ... The broadcaster, which last year spent 423m on programming, has denied the cuts. It says it is not increasing its budget at the same historic rate of 6%-8% and, because of this, next year's programming budget will be 20m down on this year's. Channel 4 is believed to have suffered less than other commercial ...
By Staff, / Brand Republic 11-Sep-01
Government slashes budget for internet envoy
LONDON - The government is slashing the budget of the Office of the e-Envoy, the department ... According to reports, a quarter of the department's £20m budget is to be cut, as part of a shake-up in the Cabinet Office. Many of the office's 200 staff will be moved to other positions, leaving it with what is described as a "basic staff". Andrew Pinder, who is the government's e-envoy, will focus more on being a ...
By Staff, / Brand Republic 07-Mar-03
Budget unites TV and mail for awareness
LONDON - Insurance firm Budget is combining a three-month direct response TV sponsorship drive ... to increase Budget's share of the car, motorcycle and home insurance market in the region where 20% of its ... idents around weather bulletins featuring Budget's animated character Dave -- the main character ... . The activity was created by Budget's Sheffield-based marketing agency Scope, which is responsible ...
By Claire Billings, / Brand Republic 29-Jan-03
Royal Mail to slash marketing budget
roster in a move that could see its marketing budget slashed by as much as £30m.
By Claire Billings, / Brand Republic 19-Feb-03
Budget Insurance launches creative and media review
LONDON - Budget, the UK's largest insurance intermediary, has kicked off a review of its UK ... include all of the group s subsidiary brands. These include Budget Car Insurance, Budget Home Insurance ... for Budget confirmed it was talking to agencies and said first round pitches were imminent . She said ... in the spring, but refused to say the value of the accounts in terms of billings. Budget recently rolled out a ...
By by Darren Davidson / Brand Republic 07-Feb-07
LA Times editor leaves after budget dispute
following a dispute about newsroom budget cuts. ... Hiller about proposed budget cuts. O Shea told the LA Times: [David and I] did not share a common ... predecessors were also involved in budget disputes. The newspaper said in a statement that it was facing ... in 2006 after a separate budget dispute. Baquet had succeeded John Carroll in July 2005 following his ...
By Jacquie Bowser / Brand Republic 21-Jan-08
Budget celebrates half-century with car giveaway
LONDON - Car rental brand Budget is marking its 50th year with a competition to find five free cars ... The campaign, which launches on May 23, aims to drive brand awareness for Budget, while growing ... to their location can be found on the Budget website . Cheeze will drive people to the website with an email to existing members of the Budget CRM database, as well as prospects, and through display advertising ...
By Nikki Sandison / Brand Republic 21-May-08
FT signs Deloitte to back Budget freesheet
LONDON - The Financial Times has signed up accountancy firm Deloitte to sponsor its Budget special ... s Budget overview. It is understood that the FT, which this week broke the story that Darling s Budget ...
By Daniel Farey-Jones / Brand Republic 07-Mar-08
Independent journalists vote for Budget Day strike
strike on Budget Day, March 22, in protest over a 2.5% pay rise offer. ... The walkout on Budget Day, when Chancellor Gordon Brown is due to make his budget speech, came after union members voted in favour of industrial action. A total of 40% of NUJ members at The Independent voted in favour of industrial action in yesterday's postal ballot. Around 20% voted against ...
By by Alex Donohue / Brand Republic 15-Mar-06
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