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Budweiser renews Manchester United sponsorship deal
LONDON - Anheuser-Busch's flagship brand Budweiser has extended its partnership with Manchester ... The two-year agreement includes a continued Budweiser presence at the club's Old Trafford stadium ... . In addition, Budweiser retains the rights to use the Manchester United logo and player images in advertising ... in 2002 and then renewed for a further two years in 2006. Budweiser's involvement in football sponsorship ...
By Dan Leahul / Brand Republic 07-Oct-08
Budweiser creative chief Bob Lachky moves on
LONDON - Anheuser-Busch's chief creative officer Bob Lachky, who created some of Budweiser's most ... of the company's most celebrated ads and icons including 'Whassup?', Real men of genius', the 'Bud-weis-er' frogs and the Budweiser Clydesdale horses. Lachky also spearheaded the development of Anheusers-Busch's Super Bowl ads ...
By Nikki Sandison / Brand Republic 11-Feb-09
Budweiser to tone down advertising after 'nipplegate'
NEW YORK - Budweiser has said that it will tone down its US advertising as a result of the new wave ... for Budweiser and Bud Light. The most popular ad showed a farting horse ruining a couple's romantic horseride ...
By Staff, / Brand Republic 16-Apr-04
Budweiser backs virtual money with biggest online push
LONDON - Lager brand Budweiser has unveiled what it calls the biggest online advertising campaign ... From today, Bud Bucks , Budweiser s virtual currency promotion, will be advertised on some ... to accumulate Bud Bucks by texting or emailing a code, found on bottles of Budweiser beer, to the brewer ... .co.uk website. Budweiser will be the first brand to appear on the UK homepage of YouTube and also the first ...
By Jacquie Bowser / Brand Republic 05-Apr-07
Budweiser uses musicians to launch 'True dedication' campaign
' and Salt 'n Pepa's 'Push it' in a multimillion-pound Budweiser campaign, which launches its 'true ... and cinema ads, a print campaign and below-the-line activity. It marks a shift in strategy for Budweiser , away from US-adapted ads such as wassap! , Budweiser frogs and Budweiser lizards . The UK ... s Push it , using instruments they have customised with Budweiser bottles, kegs and cans. The band ...
By Nikki Sandison / Brand Republic 14-Apr-08
Budweiser set to win Scotland's Old Firm sponsorship
LONDON - Budweiser is the frontrunner to win the sponsorship of Scotland's Old Firm football teams ... The lager brand is said to have emerged the winner out of a five-way battle after Carling, which was last week reported to be competing head to head with Budweiser, dropped out. The current deal with NTL is worth an estimated £1.25m a year each for Scotland's top two football teams Celtic and Rangers ...
By Claire Billings, / Brand Republic 06-Dec-02
BMW Williams to unveil £50m Budweiser sponsorship
LONDON - US beer giant Budweiser is to sponsor the BMW WilliamsF1 Formula 1 team in a £50m deal due ... According to reports, Budweiser will take its place as one of three major sponsors of the F1 team, alongside the computer company HP and Allianz, the German insurance company. The £50m five-year deal is seen as a sign that the big money is returning to F1 -- although it is dwarfed in size by Ferrari ...
By Jennifer Whitehead, / Brand Republic 14-Jul-03
Bumper Super Bowl as Budweiser tops poll again
the game on ABC as a Budweiser spot, featuring a streaking sheep, topped the poll of the most popular ads. ... annual AOL Super Sunday Ad Poll, Budweiser's "streaker", created by DDB Chicago, topped the poll ... . The triumph for Budweiser follows an equally strong year in 2005, where Anheuser-Busch's "tribute" to American ... Budweiser ad "barn", then two Bud Light spots. The Budweiser "streaker" ad won 13% of the total votes ...
By by Staff / Brand Republic 07-Feb-06
Budweiser owner could help S&N stay independent
LONDON - Britain's biggest brewer, Scottish & Newcastle, could enlist the help of Budweiser giant
By Daniel Farey-Jones / Brand Republic 14-Jan-08
Dome hits the headlines as Budweiser court cases continue
the Budweiser name. A UK court ruled that both companies have the right to call their beers "Bud ... are pending across Europe as the two brewers duke it out over ownership of the Budweiser brand ...
Brand Republic 07-Dec-01
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