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Burn Energy launches Facebook alter ego application

LONDON - Coca-Cola's Burn Energy drink is launching a Facebook application that allows users ... , they can choose to party with existing Facebook friends or to make new friends at the bar . Burn Alter ... send out their Burn Alter Egos the more they raise their reputation and profile on the social scene ... models. And we have pictures on Facebook to prove the event! But in fact, it was actually our Burn ...

By Nikki Sandison / Brand Republic 28-Mar-08

Coke to rely on word-of-mouth and viral marketing for new drink

Coca-Cola is relying on word of mouth and viral marketing to drive demand for its new Burn energy ... demand for its new Burn energy drink in a move away from its usual high-profile new product marketing ... of the fast-growing energy market and create a viable competitor for rivals such as Red Bull. However ... to discover Burn, enjoy it and tell their friends. What’s the point of spending money on an ad campaign if you ...

By Camilla Palmer / Brand Republic 29-Nov-00

Coca-Cola to launch energy-burning drink Enviga

LONDON - Coca-Cola is to launch Enviga, a carbonated green tea drink that it claims will burn ... burning process when drunk. Enviga, which has been developed by Beverage Partners Worldwide, a Coca ... of burning between 60-100 calories. Jason Warner, group marketing director at Beverage Partners Worldwide ... , which combines green tea extract, ginger and vitamins, and according to its makers, can burn 77 calories ...

By by Alex Donohue / Brand Republic 13-Oct-06

Burns joins dunnhumby to head FMCG

LONDON - Ivor Burns has been named as head of FMCG for dunnhumby in the UK and Ireland. ... by FMCG marketing teams to help plan their strategies. Burns will head the FMCG business team, helping ... to develop our products and services with the single focus of adding value to our customers." Burns ...

By by Staff / Brand Republic 09-Oct-06

Burns reaches undisclosed settlement with Saatchis

LONDON - Saatchi & Saatchi has reached a settlement with Mike Burns, the former worldwide account ... The exodus of the 17, who all worked on the General Mills account, happened three days after Burns left the agency. Burns spent 25 years working at Saatchis, which is owned by the Publicis Groupe ... of contract. Burns retaliated, filing a motion to dismiss the suit, stating that Saatchis had failed ...

By by Mark Banham / Brand Republic 13-Jul-06

Coke launches Sprite 3G energy drink to take on Red Bull

LONDON - Coca-Cola Great Britain is launching into the energy drinks market and taking on leader ... added-sugar" version of the drink. In October 2000, Coke launched niche energy drink Burn into the UK ... bean-derived caffeine. The drink, which is Coke's first UK mass-market energy product, is scheduled ... and refreshing credentials, we believe that Sprite 3G will answer a growing consumer demand for an energy drink ...

By by Ben Bold / Brand Republic 07-Sep-05

Birt associate Lord Burns in the running for BBC chair

LONDON - Lord Burns, former Treasury mandarin and chairman of Abbey, has emerged as one ... BBC director-general Lord Birt and Prime Minister Tony Blair. According to reports Burns ... persuaded him and has been pressing Lord Burn's case at private and public levels. Lord Burns is one ... with the Blairs. Last year Tessa Jowell appointed Burns as independent adviser on the renewal of the BBC's Royal ...

By Jules Grant, / Brand Republic 12-Mar-04

Burns set to leave Google director role

LONDON - Kate Burns, managing director of UK, Benelux and Ireland at Google, and the search engine ... . Burns made history at Google when, in 2001, she became the first employee to be recruited outside the US ... of UK growth, which began with the opening of the sales office in 2001 and the appointment of Burns ... . Google confirmed that Burns was set to leave the company. If you have an opinion on this or any other ...

By by Mark Banham / Brand Republic 14-Jun-06

Fallon to lose New York president Alison Burns

NEW YORK - Alison Burns, the British president of Fallon's New York operation, is set to leave ... Burns, who joined McElligott New York in 1998 from Pepsico, began her career at BMP DDB London ... 1998. According to reports, Burns has been considering the move for some time. It is understood ... . There is no indication who will succeed Burns at the agency, which has suffered a string of business losses over the last ...

By Staff, / Brand Republic 06-Jan-03

Woodside replaces Burns as Google managing director

, Ireland and Benelux, replacing the newly departed Kate Burns. ... -- such as mobile and click-to-play video ads. Both have huge potential." Burns left Google in July after being ... Google, she was pan-European sales director at Altavista. Last week, Burns joined digital media house ... 's potential to enter the search market. Burns will deal with advertising agencies, existing clients ...

By by Mark Banham / Brand Republic 11-Sep-06

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