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Maxim and Burton link up for clothes promotion
LONDON - Men's lifestyle magazine Maxim and men's fashion retailer Burton have negotiated a brand ... Burton will offer a 20% discount voucher to Maxim readers in the magazine s April issue. Maxim will feature a range of Burton s clothes within its editorial content and on a marketing page, pushing ... and subscriptions of Maxim magazine, while increasing brand awareness and sales at Burton. The editorial ...
By Jacquie Bowser / Brand Republic 26-Feb-07
LoveFilm partners with Burton, National Geographic and Metro
and movie download company LoveFilm, with men's fashion retailer Burton, the National Geographic Channel ... LoveFilm plans to use the partnerships to raise awareness of its brand and to increase online rentals. The partnership with Burton involves rewarding customers who spend on their storecard during ... the Burton storecard, website and email newsletter. The partnership with National Geographic Channel ...
By Nikki Sandison / Brand Republic 23-Nov-07
Bovril backs Burton FC for Manchester United match
LONDON – Bovril is backing Burton Albion football club with a sampling campaign that will take ... Football fans can warm up with free samples of Bovril as well as the chance to get hold of one of 100 limited-edition jars designed in the colours of Burton FC -- yellow and black. It is the first ... recipe as an alternative to the beef-based formula. In July 2005 Nigel Clough's Burton Albion club ...
By by Julia Pearlman / Brand Republic 05-Jan-06
Ginsters hires Burton's Valentine as head of marketing
LONDON - Andy Valentine is to join pie-maker Ginsters as its new head of marketing from Burton
By Maria Clegg, / Brand Republic 23-Jul-04
Burton and Thomas teamed in VW's Golf campaign
LONDON - Richard Burton's famous reading of Dylan Thomas is used for the first time in an ad ... Volkswagen will debut its new integrated ad campaign, created by DDB London, for the Golf during tonight s Champion s League Final, which is based around the concept of night driving. Directed by Noam Murro, the ad features the late Burton narrating Thomas famous poem along with a song by Cliff Martinez ...
By Jacquie Bowser / Brand Republic 23-May-07
Burton's gives Viscount a makeover through Beswick Design
LONDON - Burton's Foods has given its Viscount classic chocolate biscuit a packaging makeover ... variety. The aim of the redesign, according to Burton's, is to appeal more to the "adult luxury end of the market". Lorna Merchant, senior brand manager at Burton's Foods, said: "With so much competition ... confident market position." Other Burton's products include Wagon Wheels and Jammie Dodgers. If you ...
By by Joe Lepper / Brand Republic 30-Mar-05
Owen signs £1m deal to front Burton advertising drive
LONDON – Liverpool player Michael Owen has added a starring role in Burton's menswear new ... -Goran Eriksson's England squad. A spokesman for Burton said: "Michael is perfect for the brand. Girls think he ... of footballer-turned-actor Vinnie Jones, who has previously appeared in Burton's advertising alongside fellow 'Lock Stock & Two Smoking Barrels' alumni Nick Moran. The Burton deal follow the recent launch of a ...
By Staff, / Brand Republic 10-May-04
Burton's Foods asks men to 'unwrap a memory' in ads for relaunched Wagon Wheels
LONDON - Burton's Foods is celebrating its new look and taste Wagon Wheels with an advertising ... ?" and "Fight Fight Fight". In Kastner Partner's first campaign for Burton's since being appointed in July ... , senior brand manager of Burton Foods, said: "Wagon Wheels are the source of many fond memories for males ...
By by Julia Pearlman / Brand Republic 09-Mar-05
Wagon Wheels kickstarts search for heroes
LONDON - Burton's Foods has kicked off an integrated off- and online PR and marketing campaign ... . Carys Evans, senior brand manager at Burton's Foods, said: "This is the first ever nationwide study ...
By Staff, / Brand Republic 08-Feb-02
Wagon Wheel and Jammy Dodger bought by US VC firm
biscuit brands, Burtons Biscuits. ... LONDON (Brand Republic) – A US venture capital firm has snapped up the UK manufacturer of the Wagon Wheel and Jammy Dodger biscuit brands, Burtons Biscuits. Hicks, Muse, Tate & Furst teamed up ... . The move comes as the UK biscuit market continues to consolidate. Although Burtons is the market leader ...
Brand Republic 30-Oct-00
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