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LV= launches Shape Trace game to promote home insurance product
harder with each level that is mastered. LV= home insurance product benefits are featured during ... : "We've combined the above the line look and feel with LV= product imagery/messages for subtle, yet powerful branding. "This, plus short and punchy 'why buys' bring the product benefits to the fore in a ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Social media at work causes £1.4bn 'productivity black hole'
year in lost productivity, according to a survey by an IT consultancy which found that more than half ... used predominantly for business but for personal use. This is a massive productivity black hole ... risks. Philip Wicks, a Morse consultant, said: "Social media can be good for business, helping ... and predominantly for business purposes." The study did not take into account the positive effects of social ...
By Jacquie Bowser / Brand Republic 26-Oct-09
LinkShare launches Twitter affiliate marketing tool
LONDON - Affiliate network LinkShare has launched a new product allowing members to recommend ... for particular products sold by its merchant members that they want to promote to their followers. Once a ... the search for the product, the creation of the message and the publication of the subsequent tweet are all ... in their messages in the hope that people using Twitter to search for products will learn to use the phrase ...
By James Quilter / Brand Republic 29-Oct-09
Online reviews key to purchase decisions
online reviews before making product purchases. ... varied significantly depending on the category of product, with 56% of the sample saying they checked online reviews of consumer electronic products, 45% for white goods, 33% for home furnishings, 21% for clothing, just 12% before buying entertainment products, and only 9% before making a sports purchase ...
By Staff / Brand Republic 27-Oct-09
M&S to sell other brands for the first time in 125 years
and Coca-Cola, throughout all its stores as it seeks to plug gaps in its product offering. ... M S has been trialling the sale of 400 branded products in 54 stores in the north and south east ... Irish Cream, Whiskas and Coca-Cola. M S said that none of its existing own-brand products ... products that we could simply never compete with, like Marmite and Kit Kat, and other areas where, while we ...
By James Quilter / Brand Republic 04-Nov-09
Top Gear's Hammond bags himself a logo
the first to commission a brand identity for his production company and put it on TV. ... The logo for 'Hamsters Wheel Productions', was created by Fluid Design and features a hamster on a wheel powering a retro-TV. The brand is designed to appeal to children, who are the target market for some of its programmes, as well as adults. Fluid director Neil Penfold said Hammond's brief ...
By James Quilter / Brand Republic 17-Nov-09
Sustainable palm oil report criticises Boots and Waitrose
production. ... can only be grown in the tropics and its increasing production has led to rainforests being cleared ... in 2006, claims it uses palm oil derivative products of which sustainable versions were not yet ... oil is minimal compared to other industries. Unlike the food industry, the majority of our exposure ...
By Daniel Farey-Jones / Brand Republic 28-Oct-09
Liberation relaunches Harry's Nuts with new packaging
. The product will be sold in vending machines, pubs, cafes and convenience stores. ...
By James Quilter / Brand Republic 05-Nov-09
Online finance tool closes in on official launch
or important event. The service will periodically suggest financial products that could help users save money ... (by identifying a better savings account or more tax efficient option). By serving these product suggestions, Money Dashboard will receive marketing commissions from the product providers. However, Money ...
By Jacquie Bowser / Brand Republic 23-Oct-09
LinkedIn to integrate with Microsoft email
At its annual Developer Conference, Microsoft is currently previewing the Microsoft Outlook Social Connector that will come with Outlook 2010. LinkedIn is the first professional network to be integrated into Microsoft Outlook, a productivity tool that brings users communications history, as well as business ...
By Jacquie Bowser / Brand Republic 19-Nov-09
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- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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