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CNN International in three-year deal with tourism body

LONDON - CNN International has signed a three-year deal with the largest international tourism ... around the event. Kevin Razvi, executive vice-president of CNN International advertising sales ... International in Europe/Middle East/Africa, in Asia-Pacific, on CNN en Espanol's Mexican and pan-regional feeds, and on CNN.com , marking the first time for FITUR to advertise the fair to an international television ...

By Staff, / Brand Republic 21-Jan-04

Greek Tourism to sponsor CNN's movie show

LONDON - The Greek National Tourism Organisation is to be the exclusive sponsor of ‘The Screening ... dedicated website as well as a series of 60-second idents to run on CNN s EMEA feeds alongside GNTO ad spots. Rani Raad, vice-president of CNN international advertising sales for Southern EMEA territories ... , said: It is an international breakthrough for the Greek National Tourism Organisation that marks ...

By Joanne Payne / Brand Republic 07-Mar-07

CNN creates UGC campaign for South Africa

LONDON - CNN International and South African Tourism have created a user-generated campaign aimed ... their photographs, films and stories about South Africa. The best selections will be showcased on CNN International as advertorial vignettes. As well as TV, the ads will run in print format in CNN International Traveller ... themselves. "It's a breakthrough campaign where South Africa Tourism can draw on CNN's expertise in creating ...

By Staff / Brand Republic 04-Jul-08

CNN International partners for Qatar Masters

LONDON - Global television news channel CNN International has signed up as sponsor of the 2007 ... CNN International will become the global sponsor for the PGA European Tour and Asian Tour event ... agreement is to take the event to a whole new level. "Having CNN International align itself ... of the Dubai Desert Classic, the BMW Asian Open in Shanghai and the BMW International Open in Munich. Andrew ...

By by Mark Banham / Brand Republic 20-Dec-06

Megaposters pushed on CNN

television advertising campaign this week with a push on international news network CNN. ... spokesperson for CNN, commented "CNN has always pioneered new and interesting ideas being the first 24 hour ... : "There has been considerable interest in our company since the ad started to play out on CNN. We are very ...

By Staff, / Brand Republic 13-May-02

CNN International promotes Wrenn to VP of digital services

LONDON - CNN International has promoted Nick Wrenn from managing editor for Europe, Middle East ... with colleagues across CNN.com's domestic operation and in Turner International to manage the growth ... vice president and managing director of CNN International. Maddox said: "As we continue to grow ... are playing an increasingly important part in the growth of CNN International and this new position ensures ...

By Jacquie Bowser / Brand Republic 19-Sep-08

CNN International cuts onscreen clutter with image overhaul

LONDON – CNN International has undergone its biggest redesign in five years with a new-look logo ... . The new-look CNN International channel debuts on February 5 at 11pm. If you have an opinion ... The redesign, led by CNN's in-house design team with input from London-based design agencies Kemistry, Brand42 and CC-Lab, aims to make the 24-hour international news channel cleaner and fresher ...

By by Sam Matthews / Brand Republic 01-Feb-06

CNN most popular with 'upmarket' viewers

LONDON - The news channel CNN International has become the most-watched international channel ... According to the latest Europe 2002 survey, CNN International increased its daily reach of the audience by 82%, its weekly reach by 15% to 26.9% and its monthly reach grew 13% to 42.8%. Its viewing share grew to 2.8% of total viewing, ahead of Eurosport, which has a 2.4% share. BBC World increased ...

By Claire Billings, / Brand Republic 05-Jul-02

Superbrands case studies: CNN

audiences around the world. In 1997, CNN launched a regionalisation strategy and CNN International now ... as millions of viewers worldwide. In 1985, Ted Turner launched CNN International and beamed his news network ... that CNN was an international channel that happened to be based in America - not an American channel ...

Brand Republic 25-Nov-02

VisitBritain sets the stage for international tourism campaign

LONDON – VisitBritain has launched an international direct mail and digital campaign using ... The campaign, created by Tullo Marshall Warren, comprises international marketing throughout ... to international VisitBritain offices where they will be translated and sent out to targeted customers all over ... Britain in 35 established and developing international markets to generate over 90% of all Britain ...

By by Julia Pearlman / Brand Republic 26-Jan-06

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